The leading consumer electronics and home appliances company, Hisense have officially become the global sponsor for the Internationally renowned football club Paris Saint-Germain in a multi-year partnership. With the two brands now working together, it will definitely bring high quality entertainment into people’s homes.
Hisense has been creating award winning TVs, consumer electronics and home appliances sold globally over the last 51 years. This partnership highlighted Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products.
With ground-breaking technology in TV and home appliances, Hisense is perfectly positioned to enable the best home viewing experience for Paris Saint-Germain fans. As well as seeing the Hisense brand and product range showcased to huge audiences around the world, via broadcast, digital and social channels.
“We are excited to team up with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense’s mission of “pursuing scientific and technological innovation and bringing happiness to millions of families”. We believe that through this partnership, we can create the best possible at home viewing experience for Paris Saint-Germain and its fans throughout the world,” said Mr. Alex Zhu, the President of Hisense International.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain said: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company. It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions.”
This announcement builds on Hisense’s continued commitment to sport through sponsorship of major sporting properties around the globe, including the partnership with the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull racing and Australia Open. The sponsorship celebrates Hisense’s presence on the world stage, with the products exported to over 160 countries and regions. To learn more about all of Hisense’s premium offerings, visit Hisense Malaysia and follow @HisenseMalaysia on Facebook, and YouTube.
