Home Photography Fujifilm introduces instax SQUARE SQ1 Instant Camera

Fujifilm introduces instax SQUARE SQ1 Instant Camera


FUJIFILM Malaysia is pleased to announce the launch of its instax SQUARE SQ1 Instant Camera. The latest addition to the instax line-up is an analog, square camera that creates square format instant prints at 1.5 times the size of its instax mini counterparts. instax SQUARE SQ1 introduces a minimalist, user-friendly square camera body design and key features include Automatic Exposure and One-Touch Selfie Mode.

instax SQUARE SQ1 combines everything that instax fans love about the mini’s cool, modern style and functionality with the larger, vibrant output of our square film.  instax SQUARE SQ1 is designed for instax’s creative community of fans, as the perfect companion to help them to create compelling new instant prints.

“With the new instax SQUARE SQ1, you bring the romance of film back into the day where the results are instant, and the memories are tangible,” said photographer, skateboarder, and creator Sierra Prescott. “I like that it’s compact enough that I can take it anywhere, durable enough to toss in my backpack. And with the new twisty selfie mode, wide enough to fit more of what I love in the frame. You get a fully developed, larger square print in 90 seconds and a deep vibrant color that I just love. It’s simple to use and a rad addition to every hang.”

instax SQUARE SQ1 Features:

Automatic Exposure

This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. It allows even those who are new to instant photography to take photos that are automatically properly exposed regardless of conditions, producing clearer and more vibrant instant prints on the spot.

One-Touch Selfie Mode

Along with its built-in selfie mirror, instax SQUARE SQ1’s One-Touch Selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated. Activation is simple, by rotating the lens from ‘On’ to ‘Selfie’ mode.

New film options

Also accompanying the launch of the instax SQUARE SQ1 are two new instax instant film varieties; instax SQUARE Rainbow film and instax SQUARE Monochrome film, designed so that instax fans can bring even more creativity to their instant photography.

Instax SQUARE SQ1 will be available in Terracotta Orange, Glacier Blue, and Chalk White on 30th September 2020. SRP for the camera and films will be announced soon. For more information, visit instax.fujifilm.my.

Product Specs

instax SQUARE SQ1

FilmFUJIFILM instax SQUARE Film (sold separately)
LensRetractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
ViewfinderInverted Galilean finder, 0.4 x, with target spot
Focusing0.3m-∞ Selfie Mode (0.3 m – 0.5 m)
Shutter ReleaseProgrammed electronic shutter release, 1.6 sec – 1/400 sec.
Exposure ControlAutomatic adjustment (ISO 800) : LV 5 – LV 15.5,
Film Feeding OutAutomatic
Film Developing TimeApproximately 90 seconds (Varies depending on the ambient temperature)
FlashBuilt-in, automatic electronic flash Always flashing Charging time: 7.5 sec or less (using a new battery), Effective flash lamp range: 0.3 m – 2.2 m
Auto Power off time5 minutes
Power SupplyTwo CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
OthersFilm count confirmation window
Dimensions & Weight130.7 mm x 118.6 mm x 57.5 mm. (not including protrusions)/390g. (without battery, strap, and film pack)
AccessoriesTwo CR2/DL CR2 lithium batteries, Hand strap, Grip part.
* Specifications are subject to change for improvement

SQUARE format film RAINBOW

Screen Size62mm×62mm (L x W)
Film Size86mm×72mm (L x W))


Screen Size62mm×62mm (L x W)
Film Size86mm×72mm (L x W)
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