Lazada Backs Malaysia’s Digital-led Economic Recovery with ‘Buy Malaysia’ and ‘PENJANA Shop Malaysia Online’

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Leading up to Merdeka this month, Malaysians are motivated to celebrate the spirit of patriotism with  ‘Buy Malaysia’ and ‘PENJANA Shop Malaysia Online’ campaigns on Lazada, with immediate savings of up to RM37*. In partnership with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) and Malaysia Digital Economy Corporation (MDEC), the initiatives aim to support local SMEs and products, as well as spur the nation’s digital-led economic recovery.

The ‘Buy Malaysia’ and ‘PENJANA Shop Malaysia Online’ campaigns will run concurrently on Lazada, offering customers up to RM29 in credits and vouchers for Lazada Wallet users, and RM8 in Free Shipping vouchers, in addition to the amazing discounts of up to 70% on products from popular local brands, including Bonia, Sembonia, Desamall@Online, MyFishman, Rams Home Décor, and more.

“With over 320,000 SMEs nationwide on our eCommerce marketplace and more than 200% increase in new local sellers onboarded within the first half of the year, Lazada has become the go-to destination for home-grown entrepreneurs to future-proof their businesses by going online. We are pleased to see that our efforts and commitment in supporting local businesses, through our stimulus programmes and Lazada University training, has helped to flatten their barriers of entry,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

Leo added that: “In the next phase of our efforts, we look forward to continue working alongside MDTCA and MDEC to accelerate the growth of Malaysia’s digital economy through the ‘Buy Malaysia’ and ‘PENJANA Shop Malaysia Online’ initiatives. We stand together as one with our fellow Malaysians by rewarding online shoppers with savings and incentives to revitalise the local economy, while also enabling local SMEs to benefit from Malaysia’s accelerated digital economic growth. With the support from our community of customers, sellers, brands, and partners, we aim to build a robust digital ecosystem for the nation in the long term.”

‘Buy Malaysia’ and support all things local with Lazada

In line with this year’s National Day theme of Malaysia Prihatin, Malaysian shoppers will be able to fully embrace solidarity with their fellow countrymen via the return of MDTCA’s ‘Buy Malaysia’ campaign on Lazada, offering exclusive promotions on local products** from local sellers until 31st December, including a blast from the past with nostalgic Malaysian childhood snacks such as Apollo chocolate wafers and layer cakes, durian popcorn, ice gem biscuits, Lot 100 Sour+ gummies, potong ice-cream, and more. As an incentive for shoppers to rally behind local brands and products on the platform, Lazada’s partnership with MDTCA will offer:

  • Instantly collectable RM8 Free Shipping vouchers on local goods and brands*
  • Discounts of up to 70% for home-grown fresh produce, childhood snacks, clothing line, etc.*

“This initiative is a follow up to the pioneering partnership with Lazada last year that brought ‘Buy Malaysia’ onto a leading eCommerce marketplace, which resulted in an uplift of 3,800% in contribution from local sellers on the platform to the domestic economy. We are encouraged to further invest in empowering local sellers online through online shopping platforms such as Lazada,” said Datuk Alexander Nanta Linggi, Minister of Domestic Trade and Consumer Affairs.

“Strengthening public-private partnerships are imperative to facilitate the digital transformation journey of local businesses, especially for micro, small, and medium enterprises,” he continued.

Accelerating growth of nation’s digital economy through ‘PENJANA Shop Malaysia Online’

The ‘PENJANA Shop Malaysia Online’ initiative on Lazada, co-funded by the government through MDEC, will provide users with savings of up to RM29* from now until 30th September via:

  • Instantly useable, no minimum spend, RM5 credit rebate for new Lazada Wallet users*
  • Instantly collectable RM3, RM6, and RM15 discount vouchers for all Lazada Wallet users*

“MDEC is confident the collaboration between the government through MDEC and eCommerce partners like Lazada Malaysia will offer great bargains and savings for Malaysian consumers during this economic recovery period. This initiative perfectly complements our ongoing ‘Micro and SMEs (MSMEs) E-Commerce Campaign’, to accelerate eCommerce adoption among local entrepreneurs through our eCommerce partner’s advanced ecosystem of tools, training, technology, and logistics platforms. MDEC will continue our efforts to accelerate the digital leap for Malaysian businesses, and help them compete on equal footing with global brands within and beyond our national borders, as evidenced by cases of local brands expanding its footprint internationally via Lazada’s Sell-to-China programme,” said Surina Shukri, Chief Executive Officer of MDEC.

*Terms and Conditions Apply
**The definition of Malaysian goods for the purpose of this campaign is: “The product must be manufactured in Malaysia and contain at least 51% of the material / content and local products produced shall involve the manufacturing process (manufacturing activity)”


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