TikTok partners with GSC Movies to launch “Entertainment Anchor” on the Platform
In an effort to commemorate the re-opening of cinemas nationwide, TikTok, the leading destination for short-form mobile video, partners with GSC Movies Sdn Bhd, the largest independent movie distributor in Malaysia, to launch Entertainment Anchor. The newly launched feature on Tiktok provides avid movie goers and TV show fanatics with exclusive access to upcoming blockbusters, hit shows, star-studded interviews, and opportunities to win fantastic merchandise.
Loh Kai Zhi, Head of Marketing, TikTok Malaysia elaborates, “Entertainment is a cornerstone for TikTok and this partnership is a means for the platform to bolster content diversity and cultivate new found appreciation for the film industry in Malaysia. The launch of Entertainment Anchor provides users with new and exclusive options to connect with the film, and at the same time, provides the industry a different avenue to connect to a whole new wider audience.”
To mark the launch of this partnership, Entertainment Anchor’s inaugural blockbuster would feature Train to Busan Presents Peninsula, the sequel to Train to Busan, a zombie thriller that captivated audiences worldwide when it premiered four years ago. Tung Yow Kong, General Manager, GSC Movies Sdn Bhd explains, “GSC Movies is glad to collaborate with TikTok Malaysia in bringing the biggest zombie action blockbuster Train to Busan Presents Peninsula. As we embrace the new normal and return to the cinemas, we are thrilled to work with TikTok Malaysia, a platform that’s so fun and vibrant, that could very well enhance engagement with our audiences.”
More than just an ad-hoc page, Entertainment Anchor will show users a wall of film and television shows for their perusal. Once selected, users need only click the ‘Entertainment Anchor’ icon on the bottom left of their screens to be transported to a dedicated page filled with further insight such as trailers, title synopsis, casting lists, hashtags, and many more. As an added bonus for Train to Busan Presents Peninsula fans, users will be greeted to a super exclusive three-part interview between TikTok creator Sean Lee, actors Lee Jung-hyun & Gang Dong-Won, and Director Yeon Sang-ho himself when they click on the title.
Aside from being the go-to place for key information on upcoming film releases, TikTok’s Entertainment Anchor would also give lucky TikTokers the opportunity to win exclusive merchandise and attend premiere screenings for future blockbusters. As is, GSC Movies has already launched two challenges for Train to Busan Presents Peninsula, which are currently trending on TikTok. #PeninsulaTikTokMy and #PeninsulaTikTokDance gives fans the opportunity to win RM3,000 worth of cash prizes.
So what are you waiting for? Download or open the TikTok app now to check out Entertainment Anchor and its exclusive content on Train to Busan Presents Peninsula and participate in the special TikTok contest via the hashtags #PeninsulaTikTokMy and #PeninsulaTikTokDance.