Shell Malaysia Trading Sdn Bhd has introduced two new Shell Helix engine oils that focus more on the benefits to users and less on technical specifications, making it easier to choose the right engine oil based on one’s driving style and needs.
The new Shell Helix Power and Shell Helix Protect are specially designed to cater to two main driving conditions – highways and rugged terrains that demand more power and acceleration; and stop-start traffic in cities that put engines under tremendous stress; thereby, needing more protection. Compatible with all 0W, 5W or 10W specifications oils, both are suitable for most types of cars on Malaysian roads today.
The new Shell Helix Power and Shell Helix Protect, the latest innovations from Shell, the top lubricant supplier in the world for the past 13 consecutive years, feature PurePlus Technology, an ultra-pure base oil made from natural gas.
Engine oils are traditionally `low involvement’ products. While Malaysians are known for their love for cars, the majority are put off by technical terms and tend to leave their vehicles’ maintenance, especially the critical oil change process, to their workshops or service centres.
“With the new Shell Helix Power and Shell Helix Protect, we aim to return the important engine oil decision making to the car owners. As the products’ names suggest, one gives you more power and the other gives you more protection. Simply choose one that suits your driving style or needs,” said Nyon Kam Yew, Shell Lubricants General Manager for Malaysia and Singapore.
Shell Helix Power features special performance-focused additives that maximise engine power and deliver faster acceleration for smoother drives on highways, hilly terrains and open roads. It retails for RM280 for a 4-litre pack.
The engine protection-focused additives in Shell Helix Protect help cleanse engine components for longer engine life in cars that operate under stressful stop-start driving conditions in urban centres. The recommended retail price is RM240 for a 4-litre pack.
As low viscosity fully synthetic engine oils, both lubricants can flow faster to coat and protect key moving engine components during start-up. This can contribute to less wear from cold starts, better fuel economy, lower carbon emissions and lower maintenance costs from longer oil drain intervals.
“The new Shell Helix Power and Shell Helix Protect are smarter and more sustainable choices that reflect Shell’s commitment to provide more and cleaner energy solutions in a responsible way,” Nyon added.
In conjunction with the launch, Shell Malaysia is running an exciting promotion. From now till while stocks last, every customer will get a free replica Scuderia Ferrari race car with the purchase of a 4-litre pack of Shell Helix Power or Shell Helix Protect from any participating workshop.
Shell Malaysia also marked the launch of the new Shell Helix Power and Shell Helix Protect by distributing complimentary packs of the new engine oils and Shell Helix Care Kits to Grab driver-partners as part of its #BecauseWeCare initiative.
While their cars’ engines stay protected by the new Shell Helix engine oils, the drivers and passengers also enjoy the peace of mind of knowing that they are also protected during their journeys.
For information on the new Shell Helix Helix Power 0W 30 and Shell Helix Protect 0W 40, please visit www.shell.com.my/helix.
