Mah Sing Group Berhad (Mah Sing) recently hosted its very first digital lucky draw event for its “Lock & Win Final Countdown” campaign, which saw positive response throughout the campaign period with over 4,000 eligible lucky draw entries. The digital lucky draw event, broadcasted on the Group’s official Facebook was well received with over 14,000-reach recorded to-date since it went live on 20 June 2020.
Mah Sing had its “Lock & Win Final Countdown” campaigns from 1 March 2019 to 31 December 2019. The lucky draw was originally scheduled for Q1 2020 but was delayed due to the Movement Control Order.
Mah Sing’s Chief Executive Officer, Datuk Ho Hon Sang drew the ballot along with other senior management members of the Group for 50 lucky winners, who walked away with attractive cash prizes. The lucky draw proceedings and entire process was audited and validated by Deloitte PLT.
Lee Jiunn Jie, 33, a home buyer of Lakeville Residence in Taman Wahyu, Batu Caves expressed his happiness after finding out that he is one of the lucky winners for the “Lock & Win Final Countdown” campaign. “It was my first time winning a prize in a lucky draw. This happiness came as such a surprise to me,” he said.
“I had to re-watch the draw multiple times to assure myself that I was truly the winner,” said Edward Lan, 29, a home buyer of M Centura in Sentul expressing his excitement upon receiving the news.
The “Lock & Win Final Countdown” campaign was opened to all Mah Sing purchasers who have successfully booked their respective properties within the campaign period. For a property to be successfully booked and be included in this campaign, the Sale and Purchase Agreement (SPA) have to be executed or signed, and the minimum amount paid in accordance with the terms and conditions during the campaign period.
Datuk Ho Hon Sang said, “We place customers delight as a priority. We are thrilled that our “Lock & Win Final Countdown” campaign managed to garner positive response throughout the campaign period. In line with our tagline, ‘Reinvent Spaces. Enhance Life,” we will continue to come up with innovative campaigns and initiatives to continue enhancing our customers’ home ownership journey.”
“We are currently running our Eazy to Own campaign, which enables homebuyers to own their dream home easily with a financing plan that is easy on their wallet, whilst easing their home ownership journey. We have also partnered with Maybank Islamic to offer HouzKEY, an alternative home financing solution, and limited units of selected Mah Sing projects will be offered under this pilot initiative of Eazy to Own campaign,” Datuk Ho Hon Sang elaborated.
In partnership with HouzKEY, Mah Sing’s Eazy to Own unique value prepositions include:
- Zero Down Payment
Homebuyers will be able to enjoy zero down payment with only 1% deposit, allowing customers to secure their ideal home.
- Zero Payments during Construction Period
Homebuyers will only be required to service their payment upon completion of the project and after the vacant possession stage, allowing customers to save up their money during the construction period.
- Zero Uncertainties
Homebuyers will be able to lock in today’s property purchase price, enabling purchasers to enjoy the 100% capital gain.
- Zero Worries
Homebuyers will be able to enjoy lower monthly payments, allowing buyers to have more cash flow and reduce their expenditure.
The Eazy to Own campaign has been crafted to address specific pain points in customers’ home ownership journey. It is targeted at three key demographics: first time homebuyers and upgraders; as well as people who are looking to purchase a property but unable to afford a high down payment.
Participating projects under HouzKEY include M Luna, Kepong; M Oscar, Off Kuchai Lama; M Centura in Sentul, M Vertica, Cheras, Sensory Residence in Southville City, KL South as well as landed residential developments in Mah Sing’s Meridin East township in Iskandar, Johor such as The Hazel, The Orchid, and The Acacia. The offering will also be extended to other Mah Sing projects in the near future.
