Canon anchors National Camera Day

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Canon Marketing (Malaysia) Sdn Bhd, today unveiled the celebration of Canon National Camera Day with an aim to cultivate the love for camera and photography among aspiring photographers and enthusiasts.

Celebrated annually on June 29, National Camera Day is observed to celebrate and commemorate the existence of cameras and the benefits it holds to mankind.

In line with the new normal, the month-long campaign will be hosted digitally on Canon Malaysia’s official Instagram page (@canonmalaysia), consisting of a series of photography workshops hosted by Canon EOS Youth Ambassadors, an opportunity to cultivate a passion for creative photography among young aspiring photographers and for the public to participate in the Capturing Moments photo contest. Revolving around three photo themes – First Moments, Memorable Moments and Nature Moments, the details of both Capturing Moments Photography workshop and Capturing Moments contest are published Canon Malaysia’s official Instagram page.

The components of the celebration are part of Canon’s larger purpose to cultivate a photography culture by giving aspiring photographers a platform to develop their technical skills, push their creative boundaries and showcase their talent to a wide range of audiences. This round, the three Canon EOS Youth Ambassadors will act as mentors and judges for the contest come from very diverse backgrounds, bringing in a wide spectrum of photography from portraiture to street photography and from architecture to conceptual art; but most importantly they are well equipped to inspire a new generation of photographers.

“As a digital imaging solutions leader, Canon acknowledges its responsibility in providing an avenue for people to learn more about photography. Learning from our renowned Canon EOS Youth Ambassadors is a perfect way to gain insights into the real-world experience and excitement of photography,” said Albert Mah, Head of Imaging Communications Product Division, Canon Marketing Malaysia.

The photography workshop, which will be conducted by Canon EOS Youth Ambassadors; Samuel Goh, Annice Lyn, and Acacia Diana, will see each Ambassador taking on a theme and offering their knowledge, tips, and tricks as well as sharing on their photography journey.



Acacia is an architectural graduate who started photography in 2014. To date, she has travelled to over 40 countries and enjoys capturing and sharing architectural, landscape, and lifestyle photography from around the world. She curates visuals for renowned global brands and has worked with Microsoft, Starbucks, L’occitane, and Vans. Her works have been exhibited at multiple venues, including Galeri Petronas and the Shah Alam Convention Centre.

Annice is a former national figure skater turned documentary and sports photographer. She is the first female photographer from Malaysia to be accredited for the XXIII Olympic Winter Games and a co-founder of Women Photographers Malaysia. Her work has been picked up by Forbes, Getty Images, Associated Press, the Washington Post, USA Today, The Guardian, Olympic NBC Sports, Malaysia Tatler, and various online news and publishing platforms.

Samuel has worked on content for brands such as the World Bank, Petronas, and TNB. He is currently pursuing work in a production and photography studio he co-founded with fellow ambassador Reuben Liu, called Roundtable Studios. Besides hosting workshops, his current social media network includes a community of over 40,000, where he shares stories and technical knowledge to the photography community.

“The photography scene in Malaysia is thriving with many enthusiasts making it a serious hobby or a career choice. As a digital imaging solutions leader, we are committed to making photography a special experience for everyone, and through this Canon National Camera Day we look forward to seeing some exceptional work,” said Albert Mah, Head of Imaging Communications Product Division, Canon Marketing Malaysia.

The Canon National Camera day will run from June 8 – July 12, 2020 with the photo contest starting on June 8. To enter the contest, follow Canon Malaysia’s Instagram page (@canonmalaysia) and “Like” Canon Malaysia’s Facebook page. Canon Marketing Malaysia welcomes photography enthusiasts from across the nation to display their talent and eye for capturing stunning images to participate.


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