U Mobile’s latest Instagram campaign #HomeWithU aims to bring joy and encouragement to those who are keeping safe at home. This campaign is also the telco’s way of showing support to local SMEs and talents. Apart from delivery of ice cream to its Instagram community, there are also livestreamed performances as well as cooking shows.
Current #HomeWithU calendar:
#HomeWithU Joy Package
- U Mobile has partnered with local ice-cream brand Inside Scoop to deliver a Joy Package consisting of 2 pints of ice-cream to its Instagram community
- One simply needs to nominate a person whom they think deserves a little pick-me-up and a Joy Package will be delivered direct to their nominee
- The first round of Joy Package deliveries were sent to almost 100 deserving nominees
- U Mobile is planning a second round of Joy Package deliveries soon
#FlavoursWithU Livestream Special
- U Mobile has partnered with local F&B vendors Strangers at 47 and Crème De La Crème to livestream dessert-making sessions on U Mobile’s Instagram page
- As part of this partnership, the two F&B vendors will also give out vouchers after their respective livestreams to encourage the community to visit their outlets after MCO is lifted
- The upcoming livestream is with Crème De La Crème on 14 April, 2pm
#GroovesWithU Livestream Special
- U Mobile has engaged local artistes Lunadira, NYK and Airliftz to livestream musical performances on U Mobile’s Instagram page this Saturday, 11 April 2020, bringing joy and music to the public on a weekend night
- The livestream schedule is as follows:
- Lunadira: 11 April 2020, 8pm
- NYK: 11 April 2020, 8.45pm
- Airliftz: 11 April 2020, 9.30pm
For more updates on #HomeWithU campaign or to tune into the livestream specials, follow U Mobile on Instagram at www.instagram.com/myumobile.
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