Setel throughout the Nation
PETRONAS customers across Malaysia will soon be able to experience the convenience of Setel nationwide – the country’s first e-payment solution that enables fuel purchases directly from their mobile devices.
Introduced in July 2018, Setel was developed to eradicate customer pain points in refuelling and offers a seamless and frictionless customer experience. It is currently available at more than 700 PETRONAS stations in Malaysia and is expected to rapidly expand nationwide in the next few weeks.
“As of January 2020, Setel recorded over 3 million transactions and has garnered positive responses from our customers in the Klang Valley. We are now ready to offer Setel nationwide and will be introducing exciting new features in the coming months,” said Iskandar Ezzahuddin, Chief Executive Officer of Setel.
Setel integrates fuel payments, loyalty, retail and the e-commerce experience in one platform. Setel recently introduced Mesra points fuel redemption directly from the mobile application as part of integrating aspects of the refuelling process onto a single platform, offering next level convenience to PETRONAS customers.
“At PETRONAS, we strive to be agile and innovative in meeting consumers’ changing needs. In addition to a wider reach, the nationwide expansion is also us pushing our boundaries in delivering meaningful value to our customers,” said Azrul Osman Rani, Managing Director and Chief Executive Officer of PETRONAS Dagangan Berhad.
“The current features of Setel is just the beginning. Anchored on seamless and frictionless experience, we will be providing the right solutions and partnerships to enrich the customer journey beyond refuelling,” he added.
For the upcoming 34th Anugerah Juara Lagu (AJL34), Malaysia’s most-watched televised music award shows, Setel users are able to vote for their favourite songs and artists directly through the application. 100 lucky voters will also win fuel vouchers worth RM1,000 each.
Setel is available for free on iOS and Android via the Apple Store and Google Play Store. For more information on Setel, please visit www.setel.my.