HappyFresh teams up with Hunny Madu to develop Better In-Law Relationships
HappyFresh, Southeast Asia’s leading online grocery delivery company has joined forces with Hani Farhana, better known as Hunny Madu, Malaysia’s homegrown celebrity and singer-songwriter in releasing a new music video.
HappyFresh is the first company of its kind to collaborate with a local celebrity in music production to reach out to their customers.
The music video entitled “Wanna Be Happy” was shot by Ghaz Abu Bakar, a renowned local director behind the works of multiple successful films and television shows within the local scene including Polis EVO and Cicakman 3. The song paints the struggles of a celebrity mother with her pestering mother-in-law whose unexpected behaviours results from her inability to get household chores done. The song represents a comeback track for Hunny Madu since the release of her last single in January 2019.
The launch of the new song is in conjunction with the mother-in-law campaign by HappyFresh which aims to halt the misconceptions, taboos and barriers faced by Millennials with their mother-in-laws, a common struggle within the Asian society. It also showcases HappyFresh as a seamless grocery shopping platform for their customers.
Hu Hun Hui, Managing Director of HappyFresh Malaysia says: “HappyFresh has always strived towards top-notch grocery service from end to end, providing the space and liberty for our customers to do what matters most in their lives, including fostering a better relationship with their mother-in-laws. The hope is to spark a betterment in a mother-in-law relationship for Millenials everywhere through music, exuding a sense of unity that lies deep within the fabric of fellow Malaysians.”
He also added, “We have included eWallets as a brand-new payment method to cater towards the ever-growing cashless society. This provides a convenient option for purchasing groceries as well as upgrading our infrastructure that would bring our partners to new heights.”
Hunny Madu calls for a change in the negative perception Millennials have about their mother-in-laws through her new track release. She adds: “It can be difficult with the change in lifestyle and some take time to adapt to that change, but if we see it from their eyes, misunderstandings can be avoided, in turn establishing a healthier relationship.”
The music video can be found on the various HappyFresh social media platforms. Customers can also enjoy various discounts up to 50% off on their grocery shopping during the campaign.
HappyFresh is Southeast Asia’s leading online grocery delivery company that enables consumers to shop in their preferred grocery chains via app and web platforms. Founded in October 2014, by an international team of e-commerce and logistics expert, HappyFresh partners with well-known retail chains to give customers a full and varied selection of items at a range of price points. The company’s professionally trained Personal Shoppers pick the best products, while the company’s advanced on-demand logistics network allows for next hour delivery.
In spite of recent achievements, HappyFresh still strives towards new heights – intending to be the one-stop portal for grocery shopping with same-day delivery from supermarkets to all households within the Southeast Asian region in the future.
Customers can view the full music video at HappyFresh’s Official YouTube channel.
Download the HappyFresh app and experience a hassle-free grocery shopping experience at your fingertips. Available on both Android and iOS devices.
HappyFresh is headquartered in Jakarta with operations in Malaysia and Thailand. For more information, please visit: www.happyfresh.com.