Lazada 11.11 Shopping Festival returns with 16 Exclusive Brands and Super Show featuring Apink

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The Lazada 11.11 Shopping Festival kicks off this year with 16 global and local brands now exclusive to Lazada Malaysia, their preferred eCommerce partner of choice. Lazada Malaysia’s star-studded, immersive multi-screen 11.11 Super Show also returns to countdown to the world’s largest global shopping festival on 10 November, headlined by global K-pop sensation, Apink. This 11.11, shoppers can enjoy a smoother and rewarding shopping experience with Lazada Wallet, new in-app Shoppertainment features, Mesti Beli and Lazada-exclusive deals, Chup Dulu to reserve items at unbeatable prices and other amazing ways and offers to get the best bang out of their Ringgit.

“This marks the seventh year of 11.11 in Malaysia since Lazada first introduced the global shopping festival to the nation in 2012. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers, changing the way people shop and the way merchants do business. The Lazada 11.11 Shopping Festival has played a significant role in the boom of the Malaysian eCommerce industry, which is set to contribute over RM100 billion to the Malaysian GDP by 20201,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

“As the fastest-growing eCommerce player in the region with more than 50 million annual active consumers and over 100% year-on-year order growth in the past four quarters2, we are working with some of the biggest brands in the world and in the region, who are now on a Lazada-first approach in their online expansion. This cements Lazada’s position as the preferred and trusted eCommerce platform in Malaysia, and we look forward to welcoming more brand partners to the Lazada family,” Chow added.


Your Favourite Global and Local Brands, Now Exclusive on Lazada

Lazada continues to be the trusted lifestyle destination of choice for international and local brands looking to embrace the unmatched capabilities of the eCommerce marketplace, as it allows them to tap into Lazada’s database of shoppers who are unafraid to embrace digital lifestyle solutions. As Lazada continues to reinvent eCommerce and innovate the way Malaysians shop, the eCommerce platform is constantly working on offering new experiences and a wider assortment of products to meet the needs of shoppers.

  • Apple • Benefit Cosmetics • Bobbi Brown • Clinique • Coocaa • Dyson • Estée Lauder • Future of Wellness • KOSÉ • MAC Cosmetics • Origins • Offspring • Senheng • Shiseido • Viewnet • VTech Electronics

Countdown to the Biggest One Day Sale with the Lazada 11.11 Super Show!

Live from Putrajaya International Convention Centre, the hugely anticipated Lazada 11.11 Super Show returns to count down towards the most anticipated sales event of the year via Lazada in-app livestreaming and broadcast on Media Prima channel TV3, its online streaming platform Tonton as well as the TV3 YouTube channel. Tune in from 9pm to 12.30am on 10 November for a night of star-studded performances and skits featuring Malaysian entertainment legends Man Bai and Hujan, as well as popular Malaysian superstars Ayda Jebat, Zizan Razak, Hael Husaini, Siti Nordiana, Naim Daniel, K-Clique, Ismail Izzani and more. The night’s festivities will also see K-pop girl group Apink and Indonesian electropop songstress Cinta Laura bringing down the house.

During the Super Show, audience members and viewers will stand a chance to win exclusive 11.11 vouchers worth up to RM1,000 by participating in the 8 Voucher Rain sessions on the Lazada app.


Smoother and More Rewarding Experience When You Top Up and Check Out with Lazada Wallet

With more shoppers opting for cashless payment methods, Lazada Wallet is offering:

  • 100% cashback for the first 111 users who top up RM111 from 1 to 6 November
  • Win Lazada Wallet credits up to RM1111 when you top up between 7-10 Nov and spend on 11.11


Lazada Wallet adoption continues to grow, with a 14x increase in usage during the recent 9.9 Big Discovery sale compared to the same period last year. Using the Lazada Wallet also provides better safety for both shoppers and sellers, by protecting Malaysians against unauthorised transactions and allowing for easier and quicker refunds. Lazada has also increased its cashless payment options with the recent onboarding of the Touch ‘n Go eWallet as well as the introduction of the cobranded Lazada-Citi credit card. Enjoy:

  • RM11 off with minimum spend of RM100 on Lazada this 11.11 with Touch ‘n Go eWallet
  • 10x rewards points on Lazada Wallet top-ups and Lazada purchases with Lazada-Citi credit card

Empowering Local Entrepreneurs and Rural Farmers through eCommerce

As a follow up to Lazada’s collaboration with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) for its Buy Malaysia campaign, this year’s 11.11 Shopping Festival will also enable heritage products from rural farmers to reach a broader spectrum of consumers in Malaysia through a collaboration with The Desa Project.

An initiative by four local digital entrepreneurs inspired by the success of Taobao Village model in China during their time at Alibaba’s Netpreneur Training program (organised in collaboration with Malaysia Digital Economy Corporation), The Desa Project aims to reconnect and revitalise rural communities, and aid them to get ready for tomorrow’s world to ensure a sustainable future. Lazada Malaysia will host the Desaku Flagship Store on LazMall, selling local produce including Orang Asli organic rice, Sempalit peanuts, Bentong soy sauce, and Bentong ginger powder.

More Ways to Save, Earn Rewards and Collect Vouchers This 11.11!

  • GUESS IT! King (4 November from 7 to 11pm)
    Following the success of Lazada’s livestreamed gameshow, GUESS IT!; this 11.11 shoppers can take part in the first ever edition of GUESS IT! King – Lazada’s first 4-hour livestreamed gameshow featuring popular Malaysian personalities Sean Lee, Nabil Aqil, Theebaan G, Adibah Noor and Emma Maembong on 4 November from 7 to 11pm. With total prizes worth over RM200,000 up for grabs*, players who guess the quickest with the closest price will win while helping their favourite personality emerge as the King of GUESS IT! Share the livestream link with your friends and receive a Guess Card for a higher chance to win*.


  • Moji-Go
    Play Lazada’s first-ever facial recognition game on the Lazada app! Imitate the emojis as they appear on screen and match your facial expressions to them to collect coins that can be exchanged for vouchers. This is the latest addition to the LazGames available on the app, which includes LazCity Wonderland, Popping Star, Tower, Shop & Match, Target, Popping Balloons, Push Cart, and Birthday Blast.


  • Chup Dulu Pre-order
    Enjoy exclusive deals and unbeatable prices on selected items when you Chup Dulu. Reserve the items you want by paying a non-refundable deposit via the Lazada app by 10 November 2019 to guarantee that the item is yours. Check out and pay the balance of your payment on 11 November 2019 to secure your purchase and the item will be shipped out to you.


  • Mesti Beli Deals
    Take advantage of Lazada’s Mesti Beli curated shopping guide on the lowest prices during 11 November. It will feature different product categories throughout the day so, be sure to keep your eyes peeled for the freshest and lowest prices.

    • 12:00AM – 02:00AM | Crazy Brand Mega Offers
      09:00AM – 11:00AM | Health & Beauty
      11:00AM – 01:00PM | Electronics
      01:00PM – 03:00PM | Home Appliances & TV and Home & Living
      03:00PM – 05:00PM | Fashion
      05:00PM – 07:00PM | Toys, Kids & Babies
      07:00PM – 08:00PM | Global Collection


  • Lowest Price Guarantee
    Enjoy shopping with our Lowest Price Guarantee on products platform-wide. If you spot a lower regular selling price on an identical, in-stock, non-promotional product on another online store; let us know and we’ll pay you two times the difference! Be sure to submit your claims on 11.11 to enjoy this guarantee.



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