FWD Takaful launches online channel with FWD Protect Direct

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FWD Takaful Berhad (formerly known as HSBC Amanah Takaful (Malaysia) Berhad) (“FWD Takaful”) today launched its new online channel offering FWD Protect Direct, Malaysia’s first Takaful protection plan that can be participated online, covering up to four family members under one certificate with automatic underwriting. Marking the first phase of FWD Takaful’s digital distribution model, the channel allows customers to obtain Takaful protection online and receive immediate coverage.

Salim Majid Zain, FWD Takaful’s Chief Executive Officer said they are happy to be able to offer online Takaful plans at this early stage in FWD Takaful’s digitalisation journey to allow customers to easily obtain Takaful protection and receive coverage instantly.

“We want to make a positive difference to people’s lives today with our new Takaful protection product. Our easy-to-use online channel is simple, reliable and direct, which enables customers to manage their Takaful certificates at their own convenience. Having this product online makes it more accessible to Malaysians across the country, and with a low price point, this product is affordable for everyone. As a new brand in Malaysia, this initiative represents our vision to change the way people feel about Takaful.”

FWD Protect Direct

FWD Protect Direct has a unique single-certificate plan with four plan options:  individual, couple, family (up to two children) and single parent (up to two children). A single-certificate plan saves customers the hassle of having to participate and manage multiple Takaful certificates.

Available for as low as RM0.40 per day for an individual plan and RM1.20 per day for a family plan, the contribution is level throughout the term of the certificate, so customers do not have to manage increasing contribution as they grow older. FWD Protect Direct also provides a waiver of future contributions should the certificate owner pass on, ensuring continuous protection for the rest of the family. Similar to other FWD Takaful offerings, FWD Protect Direct will only have three exclusions; whereby the death benefit will be paid out unless death happens due to suicide within the first year, unlawful acts and war.

Online Customer Experience

The online purchasing experience incorporates an intelligent underwriting system. Customers can instantly get quotes and check for eligibility through its dynamic application questions, reflexive questioning and predictive underwriting. The fully automated process is truly a market differentiator that makes for an easy user experience, which demonstrates FWD Takaful’s customer-led approach.

The channel has an intuitive user interface based on responsive design supported by help texts; underpinned by FWD Takaful’s easy to understand and simple language. Customers can expect to start their protection within 24 hours upon completing their application and certificates are delivered directly to their email.

In addition, FWD Takaful is collaborating with digital health technology company Walnut Wellness to launch FWD Hero Sihat. This health engagement tool provides users free consultation on health and wellness through WhatsApp. Walnut Wellness uses their own locally developed chatbot answered by professional health experts to instantly address health and wellness queries.

Khor Xin Yun, Walnut Wellness’ Chief Executive Officer shared, “Walnut Wellness aims to empower Malaysians to take responsibility of their health with the application of technology, ultimately preventing them from diet and lifestyle related diseases. FWD Hero Sihat helps us to connect FWD Takaful’s customers and the local community with health professionals to help encourage them in taking the first step of making healthier food choices regardless of which stage of life they are at.”

To get instant Takaful coverage, please visit www.fwd.com.my.


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