Puma unveils First-Ever Smartwatch for Lifestyle Enthusiasts

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PUMA and Fossil Group announce the PUMA Smartwatch—a first for the sports brand—powered with Wear OS by Google™ and equipped with the Qualcomm Snapdragon Wear 3100 platform. PUMA the global sports brand, is excited to enter the smartwatch space with a wearable that is designed to help athletes train, stay motivated, track goals and connect with others while on the go. Bringing the best of sports lifestyle and technology together, the smartwatch is expertly designed to look and feel good, with a cut-out nylon and aluminium case that delivers an ultra-lightweight fit. A textured silicone strap provides grip and breathability to minimize sweat while on the go. Available in three fashion-forward colourways, the PUMA Smartwatch easily transitions from the gym to the street, proving that the best workout doesn’t have to look boring.

“Our customers consider technology a must for their lives—they’re looking for a smartwatch that will complement their active lifestyles,” says Adam Petrick, PUMA’s Global Director of Brand and Marketing. “We’re thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in active wear and footwear. The watch will truly allow users to lace up, connect, and go.”

“The smartwatch segment continues to grow at a breath-taking pace and attract new, innovative brands to embrace this trend,” said Pankaj Kedia, senior director, product marketing, Qualcomm Atheros, Inc. “We are delighted to extend our collaboration with the Fossil Group by adding the Puma brand to the growing smartwatch portfolio. The Puma Smartwatch, which leverages the high performance and low power characteristics of the Snapdragon Wear 3100 platform and builds on Puma’s iconic heritage in lifestyle sports, will bring moments of delight to consumers around the world.”

With Google Fit™, the PUMA Smartwatch can track activities like Pilates, rowing, or spinning, and count reps from strength training workouts such as pushups. While in “workout mode,” Google Fit can continuously track heart rate, thus making it easy to see if your heart rate is in your ideal range. Finally, Google Fit makes it simple to change and track activity goals, and notifies users on goal progress and completion.

PUMA Smartwatch users can also choose from several interactive dial options, like the “Scorecard” dial which displays time, date and heart rate, and gives the ability for users to customize the information they can quickly view at a glance. Users can also upload photos from social media to display straight on their smartwatch—another way to personalize and stay connected… most importantly, stay competitive.

The PUMA smartwatch  will be available for $275 in November on puma.com and select retailers. For more information, visit www.PUMA.com/Smartwatch.