Lazada named exclusive eCommerce partner by Senheng

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Leading eCommerce platform Lazada Malaysia has been appointed as the exclusive and preferred eCommerce partner for Malaysian electrical goods giant Senheng after entering a Memorandum of Understanding (MoU).

The partnership will see greater integration of Senheng’s offline business with its online presence through Lazada’s super e-Business tech solutions, while strategically enhancing the brand’s digital footprint and accessibility to customers nationwide. The partnership is in line with Lazada’s commitment to support Malaysian businesses and grow the local digital economy, and comes ahead of its 9.9 mega sale.

“We are thrilled that Senheng has chosen Lazada as their trusted partner in further accelerating their digital growth. This is in line with our mission to nurture and support local brands and SMEs, and we are confident that our fastest-to-market technological solutions and logistics capabilities will bring a beloved homegrown brand closer to Malaysians across the country,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

With more Malaysians looking towards mobile solutions for their lifestyle needs, the partnership is timely as Senheng seeks to establish a greater digital presence across the country, to meet these rising demands.

“Founded in 1989 as a tiny consumer electronics half shop lot, Senheng now has a presence of over 100 stores across Malaysia. We see Lazada as the right eCommerce partner to spearhead the next chapter in Senheng’s expansion, as the platform complements our new retail strategy. Through this partnership, we are able to extend our key value propositions, such as an extra 1 year warranty across Lazada’s extensive customer base, to thrust our business to the forefront of the digital economy,” Lim Kim Heng, Managing Director of Senheng Malaysia.

The MoU signing comes ahead of Lazada’s 9.9 Big Discovery Sale, which also coincides with LazMall’s one-year anniversary in Malaysia. The 9.9 Big Discovery Sale offers customers more visibility and time to discover a wide assortment of deals through a multi-faceted shopping experience.

The Discovery theme also extends offline to 20 selected Senheng stores in the Klang Valley. Customers can “hunt” for deals by looking out for the Lazada heart with QR code in stores beginning 4 September 2019. To encourage eCommerce adoption, customers can simply scan the QR code using the Scan function on the Lazada app to collect Senheng vouchers that can be redeemed on 9 September during the 9.9 sale. The feature can also be adapted as an offline to online integration tool for Lazada merchants to create greater consumer awareness by encouraging discovery.

How To Use Scan Function on the Lazada App

Tap the camera icon labelled “Scan” on the top left of the app homepage. Select “QR Scan” option on the bottom of the screen and you’re ready to scan!

Discover the best deals this 9.9 through:


GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves entertaining local personalities playing host and giving away clues for viewers to guess the price of products.


  • Chup Dulu to pre-order items and secure the best prices

Enjoy exclusive deals and unbeatable prices on selected items when you Chup Dulu. Reserve the items you want by paying a non-refundable deposit via the Lazada app from 27 August 2019 to 8 September 2019 to guarantee that the item is yours*. Check out and pay the balance of your payment on 9 September 2019 to secure your purchase and the item will be shipped out to you.


  • Lowest Price Guarantee*

Enjoy shopping with our Lowest Price Guarantee on LazMall products this 9.9. If you spot a lower regular selling price on an identical, in-stock, non-promotional product on another online store; let us know and we’ll pay you two times the difference!


*Terms & Conditions apply.


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