Dell and Alienware deliver the Ultimate PC Gaming Ecosystem at Gamescom
Dell and Alienware arrived at the 11th annual Gamescom trade fair with new tech to satisfy the needs of die-hard gamers and newbies alike – laptops, desktops, monitors – an ecosystem shaped by tenacity and relentless innovation.
“For decades, Dell and Alienware have been trailblazers in the PC gaming industry,” said Ray Wah, senior vice president, Consumer and Small Business Product Group for Dell Technologies. “We’re introducing a complete PC gaming ecosystem, with industry firsts, cutting-edge designs and exceptional performance that will keep players ahead of the competition.”
New Alienware Aurora with Legend Industrial Design
Earlier this year at CES, Alienware began rolling out a new design identity, Alienware’s Legend industrial design, which was seen as a bold departure from its current look and the sea of sameness in the industry. The new Alienware Aurora brings this Legend industrial design to a desktop for the first time. Born from the ethos of purposeful innovation, Alienware’s new Legend industrial design has been awarded for its ground up engineering that merges design innovations and high-performance torque.
The new Alienware Aurora introduces a new chassis design for this mid-tower classic, with Legend industrial design bringing an even more compact form factor as it has with Alienware’s thin-and-light laptops. A proven powerhouse with Intel’s latest 9th Gen Core Processors and NVIDIA® GeForce® graphic cards, the improved airflow lets gamers game to their best, while a tool-less upgrade option offers product longevity and scalable performance.
Introducing first G series Dell G5 desktop
For the new PC gamer, to gamers looking to game on a budget, the new Dell G5 Desktop extends the G Series brand into the realm of desktops. The Dell G5 Desktop is designed to offer game-ready power, graphics and features in a compact, upgradeable form. Up to i9 K-Series CPUs and VR-capable NVIDIA GeForce GTX® and RTX™ or AMD Radeon™ RX 5700 XT and RX 5700 graphic cards provide amazing performance, high-fidelity visuals and split-second responsiveness for superior 1440p gaming experience. It is easy to expand or upgrade with a tool-less entry and additional storage slots inside. Optimal cooling design along with four thermal mode options that can be set in the Alienware Command Center, provide the ability to adjust to your needs, whether gaming, working, studying or watching videos. The surprisingly compact design takes up minimal space, making it easier to game in a smaller space like a dorm room, bedroom, or den. A distinctive, gamer-inspired design with optional blue LED lighting and optional clear window side panel gives the G5 gaming desktop a dynamic look and feel.
Dell and Alienware continue to push the boundaries in monitor design, innovation and functionality to heighten the visual gaming experience.
- Alienware 34 Curved Gaming Monitor | AW3420DW pulls gamers right into the gaming action with an immersive 1900R curved, wide 21:9 WQHD-resolution monitor. Alienware’s first 34-inch WQHD 120Hz curved gaming monitor with fast IPS response time and IPS Nano Color technology3 provides 98% DCI-P3 colour coverage, along with a 120Hz (native) refresh rate and NVIDIA G-SYNC® display technology that offers smooth and realistic images. Both speed and high-quality imagery are made possible by the new IPS technology that allows for the fast response time while still delivering on the well-known benefits of IPS: high colour accuracy and wide-angle viewing. The monitor also features AlienFX lighting with four customisable zones, gaming-centric on-screen-display and height-adjustable stand allowing elegant cable management.
- Alienware 27 Gaming Monitor | AW2720HF is all about speed with the new fast IPS technology, a blazing 240Hz refresh rate and true 1ms response time (gray-to-gray) in Extreme mode with AMD Radeon FreeSyncTM Native FHD resolution provides for sharper images for games running at 1080p while IPS delivers wide-viewing angle and 99% sRGB coverage. The monitor comes with AlienFX lighting, adjustable stand and gaming-centric OSD.
- Dell 32 Curved Gaming Monitor | S3220DGF is a curved 1800R screen which enhances field-of-vision and provides a wrap-around perspective for a truly immersive gaming and movie experience. Gamers can experience up to 165Hz refresh rates2 for astonishingly fast gameplay and see up to 77% more on-screen game content with QHD resolution compared to FHD. They can also enjoy smooth, low-latency high dynamic range gaming with AMD Radeon FreeSyncTM 2 HDR technology3 and conquer with clarity as lifelike visuals and vivid colours comes standard with VESA DisplayHDRTM 400 and more than 90% DCI-P3 colour coverage.
Alienware Arena 10-Year Anniversary
When it launched in 2009, Alienware Arena served as a community website focused on tournaments for competition titles. As our community has grown to over 7 million members worldwide over the past decade, we’ve also branched out our content and features on the site– from a portal for live streamed content on Alienware TV to the Alienware Rewards Points Loyalty Program and myriad giveaways – evolving as its audience morphed into the broader gaming community.
Relaunched on August 19, Alienware Arena sports a fresh new design that better channels the Alienware aesthetic, with side-scrolling items and an enhanced mobile experience. Along with daily login bonuses and weekly promotions, there will be great new ways to earn Alienware Reward Points, exclusive user customisation options, and unique content from gaming publishers. Improved forums for quicker posting, new Friends management, one-stop news for “all things gaming” at Dell and, true to its original mission, new community tournaments will kick the site up a few notches.
Availability and Pricing
|Product||Starting price (MYR)||Availability|
|Dell G5 Desktop||RM3,999||End-August 2019|
|Alienware Aurora R9||To be announced||End-September 2019|
|Dell 32 Curved Gaming Monitor (S3220DGF)||To be announced||End-September 2019|
|Alienware 34 Curved Gaming Monitor (AW3420DW)||To be announced||End-October 2019|
|Alienware 27 Gaming Monitor (AW2720HF)||To be announced||Mid-November 2019|
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