Xiaomi introduces Mi A3 and Mi Smart Band 4 in Malaysia
Global technology leader Xiaomi today announced Mi A3 as an extension to its best-in-class Android One lineup. Priced under RM 1,000, Mi A3 boasts a 48MP triple camera, in-screen fingerprint sensor, updated design and massive battery, making it an ideal daily driver for recent grads to tech enthusiasts, or anyone who appreciates exceptional features at an accessible price. At the same time, the latest Mi Smart Band 4 is also launched with an all-new full color AMOLED display.
“Our Android One series, including Mi A1 and Mi A2, has always been highly successful in terms of immense popularity and exceptional reputation. We believe Mi A3 will continue to exceed our users’ expectations by providing an amazing Android experience at an honest price.” said Allen An, Xiaomi Country Manager of Malaysia and Singapore.
“We are thrilled to strengthen our partnership with Xiaomi to add another great device to the Android One portfolio this year,” said Jon Gold, Director of Partner Programs, Google. “The all-new Mi A3 will deliver a software experience that is up-to-date and easy to use, with built-in malware protection and regular security updates that keep users safe.”
Mi A3 sports a triple camera setup on the back with 48MP main lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens intelligently detects when users are shooting large images and recommends when to switch to ultra-wide-angle mode for a more optimal shot. And to top it off, built-in AI scenes detection automatically applies photo tuning to help users capture the perfect image, every time.
On the front, Mi A3 uses a 32MP AI-equipped sensor for its selfie camera which merges four pixels to form large 1.6μm pixels and allows it to capture more detail in low-light conditions. Its unique panorama selfie feature lets users capture stunning group images without having to switch to the rear camera, use a selfie stick or cut people out. And its palm shutter feature eliminates the possibility of camera shake from pressing the shutter button by adding a simple gesture to start a countdown towards the perfect selfie.
Stunning AMOLED display with Improved In-Screen Fingerprint Sensor
Featuring a large 6.088” AMOLED Dot Drop display, Mi A3 offers more vivid colors and deeper blacks with a blazing fast response speed and enhanced power efficiency. For a more secure user experience, Mi A3 features an improved in-screen fingerprint sensor with a 15% increased fingerprint detection area. Compared to its predecessor, the sensor pixels and size has been doubled, allowing for an increased reliability and a 30% increased unlock success rate in extreme conditions – from dry fingers to strong light and ultra-low temperatures.
All-New Dynamic Design Without Compromising Specs
Tech enthusiasts will be pleased to find impressive new design upgrades in Mi A3 that enhance the overall look and user experience. With a weight and thickness of 173.8g and 8.475mm respectively, the device’s compact size gives it a leg up for multi-taskers seeking single-hand operation.
Mi A3’s front display and curved back is covered in Corning ® Gorilla ® Glass 5, offering a durable yet comfortable experience. Importantly, the device’s compact form factor doesn’t sacrifice on audio — Mi A3 sports a cutting-edge front audio system and a 3.5mm jack.
Mi A3 is available in three attractive color choices to suit all different styles: Kind of Grey, Not just Blue and More than White. A nano-level holographic pattern enhances the blue and white color options to create a dynamic design effect that will appeal to style-conscious consumers.
Peak Performance to Keep Up With Your Lifestyle
Mi A3 packs a punch with its massive 4030mAh battery — the Mi A series’ largest power capacity to-date. By pairing extended battery life with the efficiencies of Android One, Mi A3 enables a more reliable and extended experience for users on the go. And when it’s time to recharge, the device offers up to 18W fast charging via USB Type-C.
As one of the very first devices powered by Qualcomm ® Snapdragon TM 665 Mobile Platform, Mi A3 also boasts smoother performance, faster speed, and improved AI capabilities for those taking advantage of features like AI Beautify and Google Lens.
Android One with the Google Assistant
Mi A3 is powered by Android One and runs on the latest Android 9 Pie operating system out of the box. Users can enjoy the latest Google innovation and stay productive with the Google Assistant, Digital Wellbeing Dashboard and Wind Down. With Google Assistant on Mi A3 you can get things done and stay on top of your plans while on-the-go, in the car or at home – using just your voice. You can ask questions, pull up your schedule, navigate places, set reminders, call, text and control connected smart home devices, hands free.
Price and availability
Mi A3 will be available in two versions. Starting from 3rd August 2019, The 4GB+64GB version will retail for RM 899 and will be available online at Lazada and Shopee as well as Authorized Mi Stores.
The 4GB+128GB version will also be available on 3rd August 2019 and will retail for RM 999.
This version will also be available online at Lazada and Shopee as well as Authorized Mi Stores Mi A3 will be available in three colours; Kind of Grey, Not Just Blue and More than White.
Mi Smart Band 4: Step up, live more
The much-expected new generation of Xiaomi’s top-selling smart wearable – Mi Smart Band 4 was also announced to arrive. According to the latest data by IDC, Xiaomi is the number one wrist-worn wearable company by shipment volume (Q1 2019).
Mi Smart Band 4 comes with an all-new full color AMOLED display, allowing users to view fitness stats, messages and notifications in a glance with a splash of color. Even with a full-color display, Mi Smart Band 4 is equipped with a 135mAh battery and is able to last up to 20 days on a single charge. In addition to the health and activity tracking features from previous generations, Mi Smart Band 4 now features a swim tracking mode to monitor swim length, time, swim strokes, SWOLF (a measure of swimming efficiency) and more. Mi Smart Band 4 retains a sleek and lightweight design, an all-new intuitive user interface for easy navigation, automatic band lock feature when removed from the user’s wrist, and controls for music playback on smartphones.
Mi Smart Band 4 will be available at RM 149, via Lazada and Shopee as well as Authorized Mi Stores, starting from 31st July 2019.
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