Lazada introduces New in-App Features ahead of Mid-Year Festival Debut

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Lazada will hold its first ever mid-year sale event, the Lazada Mid-Year Festival, on Friday 12 July 2019 at midnight (local time) across all its six markets in Southeast Asia (SEA). For 24 hours, Malaysian shoppers will be able to snag items up to 50% off on Lazada Malaysia! Lazada users will enjoy a richer, more rewarding and entertaining shopping experience with new features such as GUESS IT livestreamed gameshow, Chup Dulu pre-order deals to reserve and guarantee the purchase of selected products as well as a Lowest Price Guarantee*. The Mid-Year Festival also coincides with Lazada’s annual Big Baby Fair which takes place over 5 days from 12 – 16 July.

“Lazada strives to be an everyday lifestyle destination for consumers in Malaysia, offering more assortment, function and style at price points to suit individual needs. The Mid-Year Festival brings the best Lazada has to offer to both shoppers and sellers, as it takes place during a traditionally quieter shopping season. This presents more chances in a year for us to bring continuous excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

As part of Lazada’s new Mid-Year Festival, the eCommerce leader is furthering its Shoppertainment strategy with its first region-wide livestreamed gameshow across six countries. GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves entertaining local personalities Aiman Tino, Harris Baba, Sharifah Sakinah, Sean Lee, Jordan Yeoh, Sherry Alhadad, Nabil Aqil, Shu Faye and Theeban G playing host and giving away clues for viewers to guess the price of products.

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To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping deals with participating sellers as well as millions of Lazada vouchers to be given away throughout the day. Look out for 50% discount vouchers off items storewide, and attractive vouchers for new customers. Here’s what shoppers can look forward to:

 

  • GUESS IT (1 – 12 July 2019)

Join the livestreamed games on the Lazada app from 1 to 12 July every day at 12pm, 1pm, 7pm, 8pm, 9pm, 10pm! Each livestream session will have 6 rounds of Guesses. Players who guess the quickest with the closest price will win! The more viewers join the livestream, the bigger the rewards! Share the livestream link with your friends and receive a Guess Card for a higher chance to win*.

 

  • Chup Dulu (29 June – 11 July 2019)

Enjoy exclusive deals and unbeatable prices on selected items when you Chup Dulu. Reserve the items you want by paying a non-refundable deposit via the Lazada app before 11 July 2019 to guarantee that the item is yours*. Check out and pay the balance of your payment on 12 July 2019 to secure your purchase and the item will be shipped out to you.

 

  • Lowest Price Guarantee* (12 July 2019)

Lazada is committed to providing shoppers with great savings and value when you shop with us this Mid-Year Festival! Enjoy shopping with our Lowest Price Guarantee on LazMall products this 12 July 2019. If you spot a lower regular selling price on an identical, in-stock, non-promotional product on another online store; let us know and we’ll pay you two times the difference!

 

  • Deals that make your Heart Beat from our partners

Burger King – Scan the Lazada QR code in participating Burger King outlets and get a 5” Whopper at only RM5.

Malaysia Airlines – Get up to 15% off on your flight tickets.

Mastercard® – Save your Mastercard (Credit, Debit, Prepaid) for your purchases on Lazada and get 15% cashback in your Lazada Wallet. For cards already saved, enjoy 5% on purchases on 12th July. From 5th to 11th July, top up and save your Mastercard on Lazada wallet and get up to 15% cashback.*

Citibank – Get RM17 off with a minimum spend of RM150 when you check out with your Citi credit card!

Lazada Social Media Contest with partners – Win prizes such as flight tickets from Malaysia Airlines to exotic locations, all you can eat ice cream buffets for your family from Baskin-Robbins and other special experiences when you participate.

 

  • Big Baby Fair (12 – 16 July 2019)

Shoppers can look forward to great savings with up to 80% off, RM 1 deals and over RM100,000 worth of collectable vouchers on diapers, milk, strollers, feeding accessories, toys and more.

 

For more information, visit www.lazada.com.my.