Dell Technologies brings Enhanced Speed, Power and Security to Latitude and Precision Mobile PCs for Business

Sleeker, more compact and easier to carry whenever and wherever, the 10^th generation of Latitude commercial PCs from Dell Technologies (NYSE:DELL) has been completely reimagined to address the needs of the evolving workforce. The new portfolio of Dell mobile business PCs is designed with IT departments in mind and aims to get business users productive faster and keep them productive longer, no matter when, where or how they work.

Redesigned portfolio boosts productivity, offers powerful security features

A powerful integration of hardware and software that transforms how IT departments deploy, manage, secure and support their devices, the new Latitudes includes a bevy of express technology options. ExpressCharge™ provides an up to 80% battery charge in just one hour, while ExpressCharge Boost™ charges to up to 35% in just 20 minutes . Select systems also feature Dell’s innovative ExpressConnect, which intelligently detects and connects to the strongest WiFi for up to 40% faster throughput than a conventional antenna, resulting in fewer dropped connections, more reliable file transfers and faster email syncs.

A recent Ipsos survey conducted on behalf of Dell found that full-time working adults consider built-in security features to be one of the three most important factors when choosing a work PC. In fact, nearly 80% believe having security features built into their work PC helps keep their company’s data safe.

To address these concerns, the notebooks add new layers of enterprise-class security that saves users the hassle of remembering passwords and offers lightning-fast, secure sign-on. Many new Latitudes now can be equipped with fingerprint readers built into the power button and Windows Hello-capable IR cameras for a more trusted, biometric authentication. Many systems also can be equipped with Dell SafeScreen, new camera privacy shutters and FIPS 201 contacted Smart Card Reader or contactless Smart Card Reader with SafeID to protect user credentials. The laptops also support Dell’s recently announced SafeBIOS utility, that gives customers added visibility to BIOS changes by verifying the firmware’s integrity securely in the cloud.

The 10^th generation Latitude portfolio is optimised for the new Dell Technologies Unified Workspace while giving workers a frustration-free, ready-to-work experience.

“The concept of work is shifting from being somewhere you are from nine to five, to something you do. The modern workforce of the future demands the flexibility to work anytime, anywhere and in any way they require. From attending discussions in the office to travelling to client meetings, or the need for workstation-class performance in a portable footprint, the new Latitude and Precision portfolios are designed to keep employees engaged, productive and secure,” said KT Ong, Country Manager – Malaysia, Dell Technologies. “As forward-looking organisations, Malaysian businesses must consider equipping the workforce with devices that are customised to how they work today, and into the future.”

Smaller, lighter business-class PCs designed for the way the world works

With more style than ever, plus the choice to be equipped with 8th Gen Intel^® Core™ vPro processors and Intel^® Wi-Fi 6 (Gig+) solutions to give employees faster connections, there’s a new Latitude for any remote worker, corridor warrior or on-the-go pro.

In addition to the award-winning Latitude 7400 2-in-1 launched this year at CES, the new Latitude line includes:

Latitude 7000 series

In 13- and 14-inch form factors, the Latitude 7000 series are the world’s smallest premium business-class notebooks available. Encased in durable new machined aluminum or carbon fiber materials, the laptops feature a variable-torque, drop-hinge design that enables easy, one-finger opening of the anti-glare, narrow-border display. Designed to minimise battery drain when in use, the innovative digital SafeScreen technology narrows the screen’s field of view for security while working in public.

The portfolio also includes the Latitude 7200 2-in-1, which sports a thinner, lighter design, brushed anodised aluminum premium finish and backlit keyboard. This 12-inch, fully IT serviceable device is Dell’s most secure, manageable and feature-rich detachable Latitude, as well as Dell’s smallest, for those who prioritise portability in tablet mode.

All the laptops can be equipped with up to 32GB of memory and up to an impressive 20 hours of run time on select configurations —up to 25% more than the previous generation. For the ultimate mobile professional, the Latitude 7000 also offer the first narrow border 4×4, CAT16, cellular antenna with dynamic antenna tuning in the PC industry, delivering gigabit LTE speed on the go for faster downloads.

Latitude 5000 series

The world’s smallest mainstream business notebooks in their class also offer a broad range of business features and configurability. The Latitude 5000 series form factors (13-, 14- and 15-inch) in new carbon fiber reinforced chassis and a targeted industry-leading run time of up to 20 hours mean users can enjoy uninterrupted focus. Narrow-border HD, Full HD or touchscreen display configurations and powerful 8th Gen Intel^® Core™ processors with optional discrete graphics take on the most demanding tasks.

In addition, Dell Technologies is introducing the new Latitude 5300 2-in-1, the world’s smallest mainstream business-class 13-inch 2-in-1. With a starting weight of just 1.43 kg (3.15 lbs), the Latitude 5300 360^o hinge-convertible features a durable Full HD edge-to-edge Corning Gorilla Glass touchscreen display with anti-glare coating for a screen that’s easier to read. This 2-in-1 can be configured with up to 32GB of memory and up to 1TB of storage.

Latitude 3000 series

The new Latitude 3000 Series sets the standard for entry-level business notebooks with enterprise-class capabilities for essential productivity, while remaining accessible to any company. Now with an even smaller footprint and an updated look, the laptops are available in 14- and 15-inch form factors as well as a stunning, new 13-inch model, which is the world’s smallest and lightest 13-inch essential business notebook.

Power within reach: Precision 3540 and 3541 mobile workstations

Also launched were the latest Dell Precision 3540 and 3541 mobile workstations – ideal for those looking for workstation-class performance in a small footprint, and affordable to boot. Now featuring the latest processors, next-gen graphics, new display options and longer battery life, Dell’s new mobile workstations give customers the freedom to create wherever they are, like never before. Designed for students and professionals who need technology capable of keeping up with their skillset without breaking the bank, these powerhouse systems are suited for those who require access to tools with the reliability and performance needed to breeze through heavy Excel workbook crunching, 2D CAD, or simple 3D CAD design.

The compact design if the new 3540 and 3541 series mobile workstations means that power seekers do not need to sacrifice style or mobility to create and crunch data on-the-go. The combination of extreme battery life, powerful processor configurations and large storage options means that users can stay connected and deliver their mission-critical projects wherever they are, eliminating any worries about a dip in productivity when users leave their desks.

Starting at just over 1.8 kg (4 lbs), the Dell Precision 3540 features the latest Intel® 8^th gen processors, up to 32GB DDR4 memory and next generation 2GB AMD Radeon Pro professional graphics. Despite its deceivingly compact form, the device will still allow users to push the boundaries of science and innovation while keeping applications running smoothly.

For customers whose process requires an even more immersive experience, the new Dell Precision 3541 which features up to 32GB DDR4 memory and the next generation NVIDIA Quadro professional graphics does not hold back. With up to 8-cores on the latest Intel® Core processors, the Precision 3541 is designed to help users bring their most data-heavy, graphic-intensive ideas to life from complex CAD designs for the latest architectural masterpiece or futuristic car, to game-changing machine learning projects and AI infrastructure transitions.

Pricing and Availability

All products are available now through Dell and its authorised partners: