Shell’s latest ‘Anda Beli, Kami Derma’ Campaign spreads the Spirit of Caring and Sharing this Raya
Shell marks its Raya CSR Campaign for the fifth consecutive year, making the ‘balik kampung’ experience for fellow motorists more meaningful by spreading the spirit of caring and sharing during the blessed Raya festivities with its 2019 ‘Anda Beli, Kami Derma’ campaign.
Extending the duration from previous years, this year’s collection runs for 10 days, from 30 May 2019 to 8 June 2019, and contributions will be donated to National Cancer Society Malaysia, Food Aid Foundation and Malaysian Nature Society. During this period, every one litre of selected Shell fuels pumped will see the company donating 1 sen (RM0.01) to these selected organisations. On top of every 1-sen-per-litre, Shell will also donate 1 sen for every 1 Ringgit (RM1.00) spent in all Shell SELECT stores (excluding E-Pay products [i.e. mobile reloads], Touch N Go purchases and other In-Store services [i.e. utility payments]).
“The ‘balik kampung’ experience is a meaningful journey for everyone. It’s about loved ones coming together, safely, to celebrate the festivities. This year, we decided to add to the ‘balik kampung’ journey by spreading a little more cheer to those in need. That is why to mark our fifth year of running this campaign, we have increased our collection timeline to 10 days and incorporated spending at Shell SELECT to give our customers more opportunities to contribute to organisations in need. We have also chosen relevant causes that we believe are close to the heart of Malaysians, in line with our efforts to make life’s journeys better for communities in which we operate,” shared Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution Ismail commended Shell’s campaign, “With simple acts of kindness, we can go a long way in doing our part during this giving season of Ramadan and Raya. I would like to commend Shell for working to make giving back so seamless and flexible. Customers will now be able to easily share their blessings with those in need and give everyone a ‘balik kampung’ journey worth celebrating even more.”
Mastercard, joining in as a valued partner for the second consecutive year, will also be making additional contributions to the campaign. For every litre of Shell fuels pumped and every RM1 spent at Shell SELECT, paid with any Mastercard credit or debit card, an additional 1 sen will be contributed to the Food Aid Foundation.
“Mastercard is honoured to continue the collaboration with Shell to encourage cardholders to contribute to a worthwhile cause each time they spend using their Mastercard card at Shell stations nationwide. The funds raised will go towards the provision of meals for children in need, especially during the Hari Raya festivities. This initiative aligns with both Mastercard’s philosophy of ‘doing well by doing good’, as well as efforts to increase e-payments usage for everyday transactions. Mastercard cardholders can create a positive impact in the community while enjoying the benefits of a safe, swift and convenient payments experience,” said Perry Ong, Country Manager of Malaysia and Brunei, Mastercard.
With its 2019 ‘Anda Beli, Kami Derma’ campaign, Shell is giving motorists who pump at Shell or spend at Shell SELECT the option to choose the cause they believe in and influence contribution to their organisation of choice.
To select their preferred choice of beneficiaries, customers must submit either the original or duplicate copy of their receipt at a Shell station and indicate their choice.
Every contribution matters. Motorists are invited to take part in this initiative beginning Thursday, 30 May 2019 until Saturday, 8 June 2019 by simply fuelling up at any Shell station nationwide or purchasing selected items at Shell SELECT stores. Be sure to mark these dates in your calendar to show your support for these communities in need.
For more information and details on the campaign, please visit www.shell.com.my/CSR.
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