Honda Malaysia adds a New Youthful Colour to the City, Jazz and CR-V
Honda Malaysia (or the Company) today announced that three of its Completely Knock-Down (CKD) models will be decked in a new young, vibrant and attractive colour, the Passion Red Pearl. Committed to providing the joy of owning a Honda to customers, the new vibrant colour will be introduced into the Jazz, City and CR-V colour line-up, which is set to be an attraction to Malaysians.
The Passion Red Pearl colour option will replace the Carnival Red for Jazz, the Dark Ruby Red for City; and the Obsidian Blue Pearl for the CR-V. Based on sales performance, results showed that the Passion Red Pearl received good market response when it was first introduced in the New HR-V in January 2019. Since then, the Passion Red Pearl has proven to be the top preferred colour among Honda customers, with a total of 30% sales of New HR-V sold in the colour.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “With the new colour introduction, the Jazz will exude a young personality feel while the City with a vibrant outlook and the CR-V appears more stylish. We believe all three popular models will look well-suited with vibrant colour for the versatile lifestyles of their owners. In terms of sales performance, Jazz, City and CR-V have contributed 62% of total sales for Honda Malaysia between January and April 2019. City recorded the highest contribution with 34% of the overall sales of Honda Malaysia while the versatile and segment-leading Jazz recorded at 12% sales contribution. Meanwhile, sales of the CR-V recorded at 15% of Honda Malaysia’s total sales. Honda Malaysia sold over 28,000*** units between January and April 2019, recording 15% market share. This resulted as of April 2019, Honda Malaysia maintains the No.1 car brand position in the Non-National segment and No.2 position in overall Total Industry Volume (TIV)”.
The 4th Generation City is the No.1 best-selling model in Honda and the model continues to lead in the B-segment as of March 2019. The City is powered by Honda’s 1.5L i-VTEC engine combined with Honda’s Earth Dreams Technology Continuous Variable Transmission (CVT). The interior design of the City is developed under Honda’s ‘Man Maximum, Machine Minimum’ concept, designed to maximize the space for driver, passengers and goods. While providing the ultimate comfort, trunk space in the City remains the biggest in its class at 536L, making it the perfect sedan for working adults and young families, with convenience ideal for road trips.
The City reinforced its safety feature with 6 airbags from the dual front, side and side curtain that ensures a safe journey for the driver and passengers. The standard active safety features made available are Anti-Lock Braking System (ABS), Brake Assist (BA), Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and Emergency Stop Signal (ESS).
Leading in the Non-National hatchback segment, the best-selling Jazz continues to bring the ‘Joy of Driving’ to its many owners. Its flexible cargo space with versatile ULTRA Seats that can be converted into four configurations – Utility, Long, Tall and Refresh – makes the Jazz a very practical car. Being a nifty car that is fun to drive in the city, the Jazz is suitable for all types of owners, particularly first time buyers, young executives and families.
The Sport Utility Vehicle (SUV), the CR-V offers a comprehensive suite of class-leading features from its exterior and interior to its advanced 1.5L VTEC Turbocharged powertrain, which is mated with Continuous Variable Transmission (CVT), providing a balance of dynamic performance and fuel efficiency.
Equipped with Next Generation Advanced Safety Technology, the Honda SENSING consist seven features – Adaptive Cruise Control (ACC), Low-Speed Follow (LSF), Forward Collision Warning (FCW), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM), and Lane Departure Warning (LDW) that will provide Driver’s Cruising Aid, Frontal Collision Deterrence and Side Collision Deterrence. It is also equipped with Honda Lanewatch which was made available since 2015, making it the first model in its segment to be equipped with this feature. Available in 4 variants, the CR-V appeals to various markets from young urban family to matured family as well as urban premium group.
The Jazz, City and CR-V in the new exterior colour Passion Red Pearl are available for viewing and test drive at any of Honda’s 98 authorised dealers nationwide. Customers can call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my for more information.