Alibaba Cloud and Sena Traffic Systems to Build a Smart Traffic Solution

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Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced today a collaboration with Sena Traffic Systems (Sena), Malaysia’s leading smart traffic system controller, to build a smart traffic management system in Malaysia. Utilizing cloud empowered smart technologies, the system will digitally transform the traffic management infrastructure in the city and has the potential to reduce travel time by 12%.

The collaboration was announced during its launch today in the presence of by YBrs. Encik Tan Chuan Ou, Deputy Secretary-General (Operations) of the Ministry of Communications and Multimedia (KKMM) accompanied by Selina Yuan, President of Alibaba Cloud Intelligence International; Kenny Tan, General Manager of Alibaba Cloud Malaysia; and Dato’ Tan Boon Hock, Managing Director of Sena Traffic Systems. Surina Shukri, Chief Executive Officer of MDEC and Dato’ Ng Wan Peng, Chief Operation Officer of MDEC were also amongst the special guests present at the event.

Alibaba Cloud will provide its City Brain solution, cloud computing resources and talent development programs through the collaboration. Sena will be responsible for the design and development of traffic light systems, and implementation of its patented algorithm for the city traffic light system.
Selina Yuan, President of Alibaba Cloud Intelligence International said, “The smart traffic solution will constantly learn and adapt to changing traffic environments, making the traffic management system a smart learning platform and no longer just an analytic tool.”

“The smart traffic solution and technology have the potential to improve traffic situation not just in Malaysia, but also in the ASEAN region. We will continue to empower all Malaysian stakeholders, in both the public and private sectors, with cloud-empowered technology to enhance efficiency, advance innovation and succeed in the digital age. Through this collaboration, Alibaba Cloud and Sena will also share the best practice with other regional partners,” Yuan added.
The demonstration at the event also showcased the capabilities that are essential for traffic management, including incident detection, congestion detection, vehicle counting, vehicle classification, traffic light optimization and traffic simulation.

“Sena built the Malaysia’s first smart traffic lights system and operated our smart traffic R&D lab. With our collaboration with Alibaba Cloud, Sena will have an even better and more complete solution to solve traffic congestion in urban landscapes. We are eager to move rapidly beyond our current development plans for smart traffic and are already looking at exploring developments in several intelligent digital platforms for urban management systems such as street furniture controllers, IoT and smart city enterprise management together with Alibaba Cloud,” said Dato’ Tan Boon Hock, Managing Director of Sena Traffic Systems.

The collaboration represents the latest initiative by Alibaba Cloud to continue to empower the local technology partners in Malaysia. Alibaba Cloud setup its first local data centre in Malaysia in 2017 to provide enterprises and SMEs a local choice to build their businesses and run their applications on powerful, reliable and secure cloud platform. To further support Malaysian enterprises, Alibaba Cloud setup its second local data centre and its first cloud based Anti-DDoS Scrubbing Center in Malaysia last year to offer customers the highest level of protection against DDoS attacks and further enhances the infrastructure needed to support Malaysia’s digital economy.


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