Realme fuses Power and Style with Official Launch in Malaysia
Realme, an emerging smartphone brand that specialises in providing high quality smartphones, today unveiled its line-up of devices for the Malaysian market – the Realme 2, Realme 2 Pro, and Realme C1. Designed with today’s youth in mind, Realme’s tagline, ‘Proud to Be Young’, is focused on revolutionising the smartphone for the younger generation, combining top notch performances with contemporary style.
“By embodying the spirit of ‘Proud to Be Young’, Realme provides an optimum combination of bold, innovative designs and a balanced integration between software and hardware. Realme represents the concept of ‘Power Meets Style’, or the amalgamation of fast performance and trendy designs, with remarkable prices,” said Tiffany Teh, Brand Manager, Realme Malaysia.
Realme is dedicated to addressing the needs of the youth. The brand has been breaking records ever since launching in India and Indonesia earlier in the year. In India, a total of 200,000 units of the Realme 2 were sold in under 5 minutes after being officially launched – making Realme the fourth most popular online smartphone brand in India. The brand’s launch in Indonesia last month followed suit when it sold more than 15,000 units of the Realme 2 in only 10 minutes. An astonishing 33 billion Rupiah were spent on the Realme 2 Pro alone, in just 3 minutes!
Also present at the launch was Goh Thiah Liang, Country Manager, Qualcomm International. With Qualcomm committed to create paths to a smarter, and more connected world, Qualcomm’s partnership with Realme is unsurprising. “We see the increasing power of the younger generation thus it only made sense to work with Realme. The brand, while young, has some deep insights about what the youth require from devices like a smartphone. We are indeed proud to be collaborating with such a foresighted brand to provide the best, affordable products for the target market,” he said.
Added convenience and special offer await Realme fans in Malaysia
Raising the ante at the launch, Realme also announced its collaboration with 2 of Malaysia’s largest e-commerce websites. To further cater to the lifestyles of the Malaysian youth, Realme is collaborating with Shopee and Lazada to provide special offer with added convenience, ease, and accessibility.
In conjunction with Shopee’s 11.11 Big Sale, the number one year-end online shopping festival in the region, Realme’s ‘flagship for youth’ Realme 2 Pro will be sold exclusively on the platform. Lucky customers will be able to get their hands on the smartphone at the following prices: RM 849 (4GB RAM + 64GB ROM), RM 949 (6GB RAM + 64GB ROM), and RM 1,099 (8GB RAM + 128GB ROM). However, Malaysians will be able to enjoy further discounts for the Realme 2 Pro during Shopee’s 11.11 Big Sale: RM 799 (4GB RAM + 64GB), RM 899 (6GB RAM + 64GB), and RM 999 (8GB RAM + 128GB ROM).
The Realme 2 Pro will be available at 00:00 on 11th November on Shopee: shopee.com.my/realme.os
The price of the Realme 2 starts at RM 599, and Malaysians can get them soon on 24th November from retail outlets such as Vivid, Mobile to go, Seven mobile, DirectD and many more .
The Realme C1 was also unveiled with a price of RM 449, and will be sold exclusively on Lazada Malaysia from 22nd November to 22nd December. Consumers will be able to own the Realme C1 with a special offer of RM 399 from Lazada Malaysia during this period. Log on here to find out more.
New Look, New Aspirations
Realme’s official presence in Malaysia was made all the more special when the brand unveiled a slew of new visual images. Realme’s new brand color is golden yellow, defined as “Realme Yellow”, representing power, style, modernity, youthfulness and neutrality in color. Starting from November, 2018, Realme is going to fully launch its new visual identity and logo across all visual touchpoints according to specific timeline, changes will be implemented across but not limited to: official websites, social media platforms, branding videos, e-commerce platforms, customer-end image, customer service centers, office interior decoration, office supplies and press conference productions. Products on sale and products in pipelines will also change their packages step by step.
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