Digi’s Omni plays into virtual phone system space with market potential of over 900,000 SMEs nationwide

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Digi Telecommunications (Digi) has officially launched Omni today, an enterprise-level virtual phone system that is an affordable alternative to complicated and expensive office phone systems. Omni is ‘PBX 2.0’, turning any smartphone into a call centre, simply controlled by an app on your smartphone and a web dashboard.

Praveen Rajan, Digi’s Chief Digital Officer said, “We see a clear market opportunity for us to leverage on our connectivity and network infrastructure to continue offering affordably priced, advanced digital solutions for SMEs to grow their business. We have already begun helping SMES to digitise with iFleet and vcash, and Omni’s launch today will strengthen our proposition to be the trusted digital partner for small businesses in Malaysia. For the 907,065 SMEs nationwide, Omni bridges the gap between investing in an expensive traditional phone system with limited re-routing options and missing incoming calls, as well as potential sales opportunities.”

Omni is incredibly useful for today’s SMEs, startups, business and social groups, thanks to its host of work oriented functions. Customers can start using Omni from as low as RM60 per month, and unlike conventional plans in the market, there are no contracts to be tied down to. Additionally, Omni comes with a fixed line prefix, doing away with the need to share personal mobile numbers for business purposes and enabling its users to project a more ‘business credible’ way of working. Customers do not have to sign up to Digi in order to use Omni, and the Omni virtual phone system is not tied to any Digi Prepaid or Postpaid plan. Anyone can subscribe to Omni.

Customers can utilise the Omni web portal to manage their business phone system such as determining their business hours, sub-accounts and call rerouting structure; tracking usage, activities and managing their subscription and set their virtual assistant message, extensions and numbers. Other key benefits include the ability to monitor real-time activities via an online dashboard, route calls intelligently and set up to 50 smartphones to ring in sequence or simultaneously. The complete list of features can be viewed at www.omnihotline.my/features. Meanwhile, the Omni mobile app transforms team smartphones into a call centre; team members can receive incoming calls and make outgoing calls via the fixed line prefix; send business SMSes using the fixed line prefix and record, transfer or listen to incoming and outgoing calls.

Since Omni’s soft launch in Q2 2018, the virtual phone system has been gaining traction in the small business space with notable users such as UOA Development, Flexiroam, maideasy, ServisHero, YouthsToday and more. Jazz Tan, the founder of YouthsToday (www.youthstoday.com) believes that Omni helps to keep her business organized and professional. “It’s simply the best tool I’ve used for business communication,” she added.  In the case of ServisHero (www.servishero.com), the productivity of operations staff improved by more than 25% with the introduction of Omni in April 2018. The motivating factor for ServisHero to adopt Omni was its ability to enable a fixed number to connect to all the mobile phones used by the operations team.

As with Digi’s iFleet and vcash solutions, getting on board is a simple process. Subscribing to Omni consists of a 5-minute registration process at www.omnihotline.my and customers can begin using Omni once the registration is complete.