Canon enhances Photography Experience with Next Generation EF L-Series Telephoto Zoom Lenses; Opens revamped Canon Image Square in Mid Valley Megamall

By / 1 month ago / Photography /

Canon Marketing (Malaysia) Sdn. Bhd. has announced the highly anticipated upgrade of the brand’s popular EF L-series telephoto zoom lenses, the EF70-200mm f/2.8L IS III USM and the EF70-200mm f/4L IS II USM lenses. Designed for professional photographers and enthusiasts, the EF L-Series lenses deliver exceptional optical performance under challenging lighting conditions, enhanced level of flexibility and gives users the freedom to capture fast movements in fleeting seconds with its excellent image stability.

Both the lenses feature optics utilizing one fluorite and five UD elements which delivers superior image quality with stunning resolution and contrast. Reducing camera shake and improving the possibility of hand-held shooting, the new EF70-200mm f/4L IS II USM features a key IS performance upgrade of up to 5 stops with three mode selections, while the EF70-200mm f/2.8L IS III USM is equipped with an IS capability of 3.5 stops. Photographers can rely on getting the best shots in the harshest and most challenging environments without compromising the quality of the image as the lenses are built for durability featuring dust-proof and drip-proof structures with fluorine coating that simplifies cleaning of the lens surface.

In addition to new EF70-200mm L-series lenses, Canon Marketing Malaysia also announced the opening of the brand’s revamped Canon Image Square concept store in Mid Valley Megamall, Kuala Lumpur. This is the first store in the Klang Valley to adopt the refreshed concept, following the first Canon Image Square concept store which opened in Penang in September 2017.

Modern and infused with a minimalistic ambience, the Canon Image Square store will enhance customer’s retail experience where they will be able to view the full line-up of Canon consumer products as well as test out products they are interested in. Trained technical personnel will be on hand to assist customers in understanding the features and capabilities of the devices better. A one-stop shop, the store will carry the brand’s range of digital cameras and printers to camera accessories to printer ink cartridges. Customers will also be able to view the new EF L-Series lenses at the Mid Valley Megamall Canon Image Square store.

“In this ever-evolving world of imaging technology, Canon aims to stay at the forefront by ensuring that we meet the needs of photographers, from professionals who demand superior capabilities from our devices to enthusiasts who require refined features that enhance their craft. The new lenses complement our DSLR range and offer improved experiences to photographers to continue telling their stories through the exciting images they capture,” said Andrew Koh, President and CEO of Canon Marketing Malaysia.

On the opening of the revamped Mid Valley Megamall Canon Image Square store, Koh said it will give customers a holistic view of all our consumer products in one place.

“This will make the Canon shopping experience seamless and more exciting for our customers where they will get to try out the devices personally and receive on- the- spot advise and tips from the store personnel, in making suitable purchases.” he added.

In its third generation now, the high-performance EF70-200mm f/2.8L IS III USM inherits the fundamental features of its predecessor and remains a favourite amongst users as large-aperture telephoto zoom lens in a multitude of settings such as sports events and press coverage, given its impressive rendering capabilities and mobility. The renewed lens adopts the new Air Sphere Coating (ASC) coating technology which suppresses flaring and ghosting to pursue even higher image quality. The lens is ideal for users who seek greater background blurring expression and fast shutter speeds.

Upgraded after 10 years, the popular EF70-200mm f/4L IS II USM lens, will continue to feature its winning characteristics of lightweight and small size with excellent IS performance, delivering high image quality and maintaining affordability. The lens has also been remodeled for portability and features an enhanced IS performance. With an additional IS mode 3 that detects irregular movements, professional users and enthusiasts will be able to easily capture fast-paced subjects from wildlife to moving trains.

According to Canon Marketing Malaysia’s Head of Consumer Imaging & Information Group, Jeffrey Kung, “As a digital imaging solutions leader, we are aware of the significant part these lenses play in a photographer’s kit, from action-oriented photojournalists, sports and wildlife photographers, to landscape and portrait photographers as well.”

“The improved durability and image stablisation features in the lenses will give users further versatility and usability in capturing stunning images in a host of different environments, while the enhanced structure will ease maintainability,” Kung added.

The new EF70-200mm f/4L IS II USM is already available in Malaysia is priced at RM5,499.00 (RRP) while the EF70-200mm f/2.8L IS III USM will be available at a near future date.

Also, from 16 July 2018 to 22 July 2018, customers will be able to enjoy a host of promotions, including camera and printer discounts, purchase-with-purchase offers and freebies at the Canon Image Square in Mid Valley only. Purchase of the new EF70-200mm f/4L IS II USM will entitle customers to purchase an Extender at 50% off. Selected Canon EOS mirrorless models will be 25% off, the EOS 1300D DSLR and selected PowerShot cameras will be on 20% discount while customers can save up to RM114 on selected Canon printers. Customers can also enjoy 5 per cent off on selected Speedlite flashes and EF lenses (excluding the new EF70-200mm f/4L IS II USM).

For more information on the exclusive promotions, customers can visit the Mid Valley Megamall Canon Image Square at Lot S-051, 2nd Floor, Mid Valley Megamall, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur or find out more from the Canon Malaysia Official Facebook page at www.fb.com/CanonMalaysia and my.canon.

 

Lens features of the EF70-200mm f/2.8L IS III USM and the EF70-200mm f/4L IS II USM

Hardy and Reliable

As visual storytellers, photojournalists must be constantly ready to snap images at any given time or in any unpredictable situation. With the EF70-200mm f/2.8L IS III USM’s large aperture and EF70-200mm f/4L IS II USM’s improved IS mode for stabilising both vertical and horizontal panning, hand-held shots in lowlight conditions are now a breeze to capture.

Designed to deliver stellar quality and a great level of flexibility, the new lenses are reliable even in the harshest conditions. The dust-proof and drip-proof structure of both lenses on the mount joints, switches and zoom rings, spells protection against water and dust, making them extremely helpful when shooting in torrential rain or the desert. The fluorine coating on the lenses’ surface renders it smudge-resistant from water and oil, and easy to clean if they do get dirty. Photographers can now focus on getting the right shot instead of worrying about the lenses.

 

Enhanced Precision and Image Stability

Sports or wildlife photography often requires the photographer to capture the essence of the subject in fleeting seconds. Equipped with ring-type USM which uses ultra-sonic frequency vibrations to deliver high-speed AF, photographers can easily capture fast moving subjects and unpredictable movements using the new lenses. The switch from auto-focus to manual focus is made instantly by rotating the focus ring, enabling faster response to ensure no moments are missed.

Image stabilization reduces image blur caused by camera shake, especially when shooting fast-paced movements. The EF70-200mm f/2.8L IS III USM employs a shift type stabilizer of CIPA-standard IS capability equivalent to 3.5 stops in both modes, suppressing camera shake even at a super slow shutter speed.

The two lenses feature IS modes suitable for various occasions; Mode 1 to shoot still life or stationary subjects and Mode 2 to shoot a moving object while panning, like at a racing event. In this mode, vertical movement during a horizontal pan and horizontal movement during a vertical pan will be automatically corrected. In addition, there is an IS Mode 3 available in the EF70-200mm f/4L IS II USM lens that will be especially useful for sports photographers shooting fast-moving subjects without a tripod, and tracking of irregular movements.

 

Pristine Image Quality

Landscape photographers can rely on these two lenses to deliver the sharpest details throughout an image. Inheriting the combination of fluorite elements and UD lenses of existing models, the two lenses correct any chromatic aberrations to achieve high resolution and high contrast with minimal colour bleeding.

With one fluorite and five UD lenses combined, the EF70-200mm f/2.8L IS III USM lens favorably corrects the lateral chromatic aberration, ensuring high resolution and high contrast throughout the zoom range. In addition, the EF70-200mm f/2.8L IS III USM lens uses the new Air Sphere Coating (ASC) technology to significantly suppress any flaring and ghosting, delivering crisp images.

 

Unleash Your Creativity with Artistic Bokeh

With these two lenses, users can easily create artistic portrait shots with excellent bokeh. The EF70-200mm f/2.8L IS III USM lens features an 8-blade circular aperture that creates a natural and soft background blurring, which apart from portraits, is also ideal for wildlife photography. A bright zoom lens with maximum aperture of f/2.8 throughout the zoom range, the lens enables photographic expression with dramatic background blurring. The EF70-200mm f/4L IS II USM lens on the other hand, uses a 9-blade circular aperture to produce a striking, smoother bokeh quality for that ultimate portrait shot.

Widen Your Portrait Photographic Expression

Portrait or macro shots sometimes require a short distance between the photographer and its subjects to showcase dramatic details. Recognising this, the minimum focusing distance of the EF70-200mm f/4L IS II USM lens has been shortened from 1.2m to 1m. This means users can go closer to their subject to expand their photographic expression and also to achieve tighter composition. This larger magnification leads to more pronounced background separation to produce dynamic close-up shots.

 

Accompanying Accessories

No workhorse lenses should be without their trusty accessories like the accompanying lens bag and lens cap. The EF70-200mm f/2.8L IS III USM lens has a new ET-87 Lens Hood and the Ring-Type Tripod Collar B, while the EF70-200mm f/4L IS II USM lens is supplied with a hood that blocks out glare and prevents lens flare. This can be very useful when shooting under the blazing sun.