Canon Marketing (Malaysia) Sdn Bhd has appointed singer-songwriter Aiman Tino as the digital imaging solutions leader’s latest brand ambassador. The popular artiste who shot to fame two years ago with his debut single “Ku Rela Dibenci”, was selected for his artistic creativity and will see Canon embark on several creative collaborations with him.
The partnership with Aiman will see his involvement in Canon events and workshops, as well as promotional activities for the brand’s digital cameras and printers.
“We are thrilled to have Aiman represent Canon, as the passion and creativity he puts into his work reflects our own commitment in empowering our consumers to express themselves when using our digital imaging products,” said Andrew Koh, President and Chief Executive of Canon Marketing Malaysia.
Aiman’s style and approach to music embodies the essence of the Canon EOS M mirrorless series and the Canon PIXMA Ink Efficient E Series and photo printers which gives users creative freedom to express themselves and create their own identity, something the younger generation especially are very passionate about.
Jeffrey Kung, Head of Consumer Imaging and Information Division, said that working together with Aiman will give Canon the opportunity to reach a wider youthful audience.
“We want to share with them the joy of photography as well as videography, and music is a great avenue for us to communicate this,” he added.
Aiman’s talent and boyish charm has earned him a favourable spot in the local music scene. Earlier this year he received a mention in the Malaysian Book of Records for having the most number of views on Youtube for his “Ku Rela Dibenci’ music video, and more recently, made his acting debut in the latest season of Mak Cun, a TV drama that has been on air since 2014.
Aiman commented that the partnership with Canon is a significant milestone in his career and will give him the opportunity to share his creative journey with his audiences.
“I am honored to work with such an established brand that champions creativity and creates products that allows users to explore their passion and share it with their friends and family. Canon represents much more than the products they make – the brand inspires us to think out of the box and to constantly innovate in what we do. I look forward to using Canon imaging products to record special moments in my life and work to share with my fans and photography enthusiasts,” said Aiman.
In addition to announcing their brand ambassador, Canon also introduced its revamped website. Consumers are encouraged to visit https://my.canon to check revised prices for Canon’s imaging products effective June 1, 2018.
In April this year, Canon launched several new products including the EOS M50, the first in its mirrorless range to shoot 4K video and powered by its latest DIGIC 8 image processor offering superior user experience. The user-friendly EOS M50 which makes capturing, shooting and sharing content easy for users, will also be used to co-create a series of videos with Aiman on his creative journey in creating new music.
The brand also introduced two entry-level DSLRs, namely the EOS 1500D and EOS 3000D, which offers affordability and ease of use for beginners who want to step up from smartphone photography and enjoy high quality image. And for those who want to enhance the lighting for their photography, the Speedlite 470EX-AI flash, the world’s first auto-intelligent flash featuring bounce technology, is already available in Malaysia.
Complementing the range of cameras that provide ease and fun for users to enjoy photography, are Canon PIXMA Ink Efficient E Series and photo printers that bring the special moments captured to live. The stylish and compact printers offer users creative features available through built-in filters, online and through specialized software for users to add to their photo compositions. Ideal for those on the go, the printers let users print wirelessly through cloud services from mobile devices.