Vivo brings 2018 FIFA World Cup Russia Campaign “My Time, My FIFA World Cup” to Malaysia
Vivo, the official smartphone sponsor of the 2018 FIFA World Cup Russia, has launched a new global campaign titled “My Time, My FIFA World Cup”. For the first time ever, Vivo launched the limited edition 2018 World Cup RussiaTM V9 Blue, the first smartphone to join the football memorabilia. Vivo is also sending Malaysians on the Vivo Super Fan Photographer programme, which provides fans with unprecedented pitch-side, stadium and warm up session access.
My Time, My FIFA World Cup
The thematic campaign advocates the belief that everyone can be extraordinary and calls upon people of the world to seize moments of opportunity to be extraordinary in their lives. Through its products and technology, Vivo hopes to empower people to go beyond being just being an audience at the FIFA World Cup, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.
2018 FIFA World Cup Russia™ V9 Blue limited edition
Vivo has also launched a 2018 FIFA World Cup Russia™ V9 Blue limited edition to celebrate the partnership with FIFA. Powered by a Qualcomm Snapdragon 626 octa-core processor, with 4GB RAM, 2018 FIFA World Cup Russia™ V9 Blue limited edition runs the latest Android 8.1 OS. It is equipped with a FullView™ Display, offering a 90% screen-to-body ratio – providing users with an immense multi-screen viewership experience.
Beyond that, to commemorate Vivo’s sponsorship of the FIFA World Cup, a Vivo limited-edition smartphone will be immortalised at the Home of FIFA in Zurich, Switzerland. This will be the first-ever limited-edition smartphone to join a prestigious collection of significant artefacts and memorabilia, which chronicle the growth of football into a global culture.
A contingent of stars: Vivo Super Fan Photographers
Vivo Malaysia’s brand ambassadors Janna Nick and Vivo Malaysia’s Music Icon Alvin Chong, along with the winner of the FIFAntastic contest have been selected to experience and capture extraordinary moments throughout the 2018 FIFA World Cup in Russia. They will be joining the star-studded contingent of Vivo Super Fan Photographers, which comprise of football fans and consumers, but also celebrities, leading social media influencers, media partners and key opinion leaders from around the world.
Ahead of each match, Vivo Super Fan Photographers will be provided a Vivo smartphone to document their experience. They will be granted special pitch-side and stadium access to capture exclusive content such as the pre-match warm ups and share them with the world.
The CEO of Vivo Malaysia, Mike Xu said, “We are excited to launch this programme ahead of the FIFA World Cup. We look forward to sharing our latest and innovative products with Vivo Super Fan Photographers, empowering them with better ways to capture extraordinary moments and share them with the world. We want to bring fan involvement to the next level – to fully engage and participate – as part of Vivo’s sponsorship for the FIFA World Cup.”