Popular Casio TR Brand adds New Selfie ‘Beauty Tools’

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With the launch of TR-M11, the latest mini digital camera under the Casio banner, selfie snappers, especially young women, have yet another reason to celebrate taking beautiful self portraits.

The TR-M11 is designed to work as a portable personal studio, delivering lighting effects that enables users to capture memorable and flattering self portraits for postings on various social media platforms.


The camera is equipped with nine LEDs, one below the LCD and eight around the lens. The multiple LEDs, working together with Casio image processing technology, maximizes the lighting effects to transform the skin with a brighter and fresher look, and sculpt or slim the facial features.

“Selfies are about self-image, and how we define ourselves,” notes Itsuro Tezuka, Managing Director of Casio (M) Sdn Bhd. “It’s a confidence booster for the younger generation when others see them with a positive outlook. Their self-value increases when they share their self portraits with everyone online.”

The TR-M11 comes in a distinctive round shape outlined around a ring light providing uniform light to the subject’s face from any angle. The camera is set to take square portraits, eliminating the need to crop rectangular images and making it perfect for social media. It also has a self-timer that can be activated to capture self portraits from a greater distance.


Another unique feature of the camera is resembles a make-up compact case with a clamshell that opens up enabling the user to compose the image – just as one would do checking a mirror. The palm-sized camera also makes for easy portability. The camera is available in five striking colours: white, pink, vivid pink, green, and violet.

“The selfie phenomenon is no longer a trend; it’s a social and cultural expression of today’s young generation,” believes Tezuka. “The more photos one posts promoting a certain identity – fun-loving, adventurous, sporty, fashionable – the more likely it is that others will support this identity of you.”

For the TR mini, Casio exclusively designed a new user interface allowing users to swipe to access the main features and choose settings for Make-Up Mode from a menu list that rotates like a dial. The colourful icons and simple navigation make the user interface intuitive and fun to use.


The TR-M11 inherits the innovative features that Casio developed for the TR brand and other digital cameras. The refined Make-Up Mode now adds gloss to pupils and lips and automatically detects and makes less noticeable acne and pimples.


In addition to these effects, Casio introduces two new settings: Tone, which adjusts the tone of the entire image, and Mole Remover.

“One great effect of selfies is that they can bolster self-esteem, particularly among women,” observes Tezuka. “For teenage girls, selfies are empowering and allowing them to show their best face to the world.”


Tezuka adds that selfies used as a tool to document feeling good about yourself and expressions of living a great life often inspires others to follow suit.

For immediate postings to social media, installing the EXILIM Connect apt on a smartphone facilitates images taken with the camera to be automatically transferred. The app also displays the live view from the camera on the smartphone and to compose the image before pressing the shutter.

The TR-M11, now available in leading camera stores nationwide, retails at the recommended price of RM2,199 (including 6% GST).


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