AEON advances towards Omni-Channel Strategy
AEON CO. (M) BHD. and honestbee have signed a Memorandum of Understanding (MoU) to form a business alliance. This alliance will enable both parties to develop and formulate new services that better match the rapidly changing customer demand, by establishing a framework of cooperation to merge their unique strengths. The collaboration stems from the growing trend of online purchase pattern and a desire to innovate its offering to enhance value for Malaysians.
Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. said: “Owing to decades of support from our customers, we have established a nationwide presence. We believe our strength lies not only in the wide-range of products and services, but also in the customers’ trust in our reputable brand. In order to enhance the value for our customers by moving towards an omni-channel retailer, we want to combine our strengths with honestbee’s expertise to digitalise our customer’s shopping experience.
Adding Value to An Established Grocer
Honestbee is an online concierge and delivery service with presence in eight countries. According to Marianne Chuo, Country General Manager of honestbee Malaysia, the way Malaysians consume shopping today differ greatly from how it was a decade ago. “One of the key drivers for the success of the online retail sector is convenience. As a trusted online concierge, we are always evolving with time to offer our customers a whole new level of committed reliability. We curate our logistics in a way in the most efficient and effective way when delivering products, ranging from fresh produce to dry goods. We look forward to a successful collaboration with AEON CO. (M) BHD.”
As the pilot project of this alliance, AEON Mid Valley store will initiate honestbee’s personal shopper service. Customer who live within 17 km radius from the store will enjoy a minimum 1-hour delivery service for the purchase of listed grocery products (subject to availability of the timeslot).
Washizawa added: “We are proud to launch this new service at our flagship store, AEON Mid Valley. We will closely monitor the feedback and demands from our customers, and consider to expand this service both in terms of regional and in merchandise offering. I am delighted to share that AEON CO. (M) BHD. will have more of such innovations in the pipeline.”
“At honestbee, our expertise lies in ensuring that our customers receive their purchases almost as soon as they have put in their order. As such, we are extremely proud to be appointed as AEON CO. (M) BHD.’s partner in their endeavour to venture into on-demand delivery service,” Chuo added.
As an introductory offer, every new customer will get to enjoy a RM50 discount with a minimum spend of RM120. To enjoy this benefit, new customers need to key in the promotional code of “AEON50HB” to redeem any time before 1 March 2018.
For more information, visit www.aeonretail.com.my.
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