Sony signs as Gold Sponsor of Kuala Lumpur 2017 SEA Games

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Kuala Lumpur (4 August 2017) — Sony Malaysia (“Sony”) is pleased to announce that they are the Official Gold Sponsor of KUALA LUMPUR 2017 SEA GAMES (“KL2017”), to embark on a Southeast Asian multi-sport event sponsorship with KL2017. With the official title “Sony α9 Official Camera of the KL2017”, Sony will be actively extending the relationship with local sports community.

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The core of the partnership is focused on Sony’s dedication towards providing camera loan support to official professional photographers of KL2017. Sony hopes that through this sponsorship and with the camera loan support, official professional photographers of the KL2017 would have the opportunity to experience the Sony a9 camera, a groundbreaking full-frame mirrorless camera that delivers unmatched speed, versatility and usability.

The Sony a9 camera offers the official professional photographers of KL2017 the infinite ability to capture moments in time. Its focusing system ensures that even the fastest moving sports and subjects are reliably captured and tracked across the frame.

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In addition, Bravia TVs will be present in all the stadiums and field of play, along with an experiential showcase for personal audio headphones and Xperia smartphones at activation areas.