Olympus returns with the all new OM-D E-M10 Mark III
Malaysia (31 August 2017) — Olympus (Malaysia) Sdn Bhd is pleased to announce the third generation of entry-level OM-D cameras, the OM-D E-M10 Mark III. This new model features the image processor of the OM-D E-M1 Mark II – TruePic VIII which helps improve low-light shooting performance and Olympus renowned 5-Axis In-Built Image Stabilisation (IBIS). With 121 AF points as found in the OM-D E-M1 Mark II and 4k handheld movie recording, the new OM-D E-M10 Mark III is feature packed for first-time SLR owner, enthusiastic travelers, and families.
The E-M10 Mark III’s 5-Axis IBIS lets you shoot with greater mobility and freedom than you can with other entry-to-intermediate class interchangeable lens cameras. Its compact and lightweight body provides convenient handheld shooting flexibility for photography novices with a wide-range of subject interests. From wide-angle landscapes, portraits, social snapshots, travel, movies, macro close-ups to exciting telephoto action sports, Olympus’ advanced 5-Axis IS effectively counteracts camera shake to a maximum of four shutter speed steps of compensation1 performance to deliver brilliantly sharp handheld imaging results.
Take your camera one notch further with the added four camera assist shooting modes so that even first-time interchangeable lens camera users can shoot with ease. These include AUTO, SCN (Scene), and the new AP (Advanced Photo) and ART (Art Filter) modes. These useful shooting modes are assigned to the mode dial for easy access.
Much like its predecessor, the OM-D E-M10 Mark III high-speed AF for fast focusing on quickly-moving subjects in order to capture beautiful, sharp, focused images. There is an improvement from 81 AF points to 121 AF points found in the OM-D E-M1 Mark II flagship model that covers the majority of the imaging area, so that you can focus a subject anywhere on the monitor.
Unlike the OM-D E-M10 Mark II, the new OM-D E-M10 Mark III now comes with 4K and full HD recording functions to ensure high quality video recordings. The 120 fps High-speed Movie mode also guarantees split second recording moments and slow motion play backs which is usually impossible to see with the naked eye.
Other features of the OM-D E-M10 Mark III includes: advances smartphone integration, shortcut button for improved controls and instant access to key settings.
Genuine Leather Body Jacket, CS-51B (Separately available)
This is a new genuine leather body jacket designed especially for the OM-D E-M10 Mark III. It helps protect the camera body from scratches and deepens enjoyment of the camera with its classy genuine leather texture.
Colour variations include black and brown. The Genuine Leather Shoulder Strap, CSS-S109LL II, and Genuine Leather Lens Cover, LC60.5GL, which are already available, are the same colour and material as the body jacket, making it easy to create a coordinated look for the camera.
TECHNOLOGY & FEATURE ADDENDUM
- In-body 5-axis image stabilisation for blur-free, high-quality images in any scene
The OM-D E-M10 Mark III is equipped with the image processor of the OM-D E-M1 Mark II – TruePic VIII which helps improve low-light shooting performance, in combination with the 5-axis image stabilisation, it delivers users of all levels beautiful blur-free images and movies in any shooting scene without using a tripod. A maximum of four shutter speed steps of compensation performance provides pin-sharp photos with high image quality where camera shaking is prominent, such as night scenes, dim indoor conditions, and when using telephoto lenses.
As the OM-D E-M10 Mark III’s image stabilisation is built into the camera body, it provides beautifully stable images no matter what lens is attached to the camera. This powerful 5-axis image stabilisation also works well in 4K movies, where camera shake tends to be particularly noticeable, providing beautiful, high-definition hand-held 4K movies.
- 4K movies
In addition to the conventional Full HD movies, the OM-D E-M10 Mark III also supports 4K video. Beautiful hand-held 4K Movie is also possible with the E-M10 Mark III’s built-in 5-axis IS. Because it eliminates the need for a tripod, users of all levels can record clear, crisp video in cinema-like quality – while letting their creativity unfold.
With the possibility to easily capture pictures out of recorded 4K video in the camera, every moment is captured in great quality. Editing movies in camera is now possible with the new OM-D E-M10 Mark III unlike the E-M10 Mark II. Art Filter modes are also available under movie recordings for users to create versatile videos.
- Four camera assist shooting modes from full auto to advanced creative shooting
This model is equipped with four camera assist shooting modes so that even first-time interchangeable lens camera users can shoot with ease. These include AUTO, SCN (Scene), and the new AP (Advanced Photo) and ART (Art Filter) modes. These useful shooting modes are assigned to the mode dial for easy access.
In AUTO mode, the camera analyses the scene and makes all the necessary adjustments to capture beautiful photos. With this mode, anyone can capture blur-free, pin-sharp photos even in dimly lit indoor situations, as the camera automatically selects the optimal settings by detecting the shooting scene and subject. The new scene recognition algorithm can also detect faster movements and adjust the shutter speed accordingly.
In SCN (Scene) mode, simply choose one of six themes and select the style of image most like the scene you want to capture on the LCD touchscreen to activate optimal settings. The new AP (Advanced Photo) mode delivers more advanced photography features, such as Live Composite and Multiple Exposure, with minimal fuss. Bleach Bypass is a new filter in ART (Art Filter) mode, that expands the range to maximise your photographic expression. This new option reproduces the silver retention method (bleach bypass) used when developing film. There are two filter variations available. Type I produces a high contrast, faded saturation look whilst Type II, produces a nostalgic vibe – reminiscent of old film.
- Compact timeless body design with functionality
The OM-D E-M10 Mark III has a compact and lightweight body that can be easily taken along anywhere with you. Although the body itself is compact, the camera is designed for ease of use with an easy-to-hold grip. Additionally, the generous size of buttons and dials allow for easy and ergonomic camera operation. This all-in-one body is equipped with a variety of features for different shooting styles and situations. This includes a high-definition electronic viewfinder, a tilting rear LCD monitor with smartphone-like touch operations, and a built-in flash – perfect for a variety of shooting situations.
The body takes on a classic, refined design common in the OM-D series. In addition, the exclusive Genuine Leather Body Jacket, CS-51B is also available as an accessory. The currently available Genuine Leather Shoulder Strap, CSS-S109LL II, and Genuine Leather Lens Cover, LC-60.5GL, are the same colour and material as the body jacket, making it easy to create a coordinated look for the camera.
- High-speed AF performance with touch operations to capture any subject
The OM-D E-M10 Mark III is equipped with high-speed AF for fast focusing on quickly-moving subjects in order to capture beautiful, sharp, focused images.
Using the E-M10 Mark III’s Touch AF Shutter to simultaneously focus and release the shutter when utilizing the camera’s rear touchscreen monitor ensures that you’ll never miss that perfect moment. It also features the same 121 AF points as found in the OM-D E-M1 Mark II flagship model that covers the majority of the imaging area, so that you can focus a subject anywhere on the monitor. It is also equipped with Face Priority AF and Eye Detection AF to ensure proper exposure and sharp focusing on the face or eye of the person closest to the camera – a feature useful for portrait shooting. C-AF, for continuous focusing on moving subjects, and high-speed sequential shooting, for capturing split-second expressions, are also available.
- Easy smartphone connection and sharing, with built-in Wi-Fi
Many people enjoy posting photos on social media to share memories with their friends. The OM-D E-M10 Mark III is equipped with built-in Wi-Fi, which can be used in conjunction with the Olympus Image Share (OI.Share) smartphone app. Users can easily connect to a smartphone or tablet and transfer recorded images for quick upload to social media. Simply scan the QR code displayed on the camera’s rear LCD monitor with a smartphone to connect. A smartphone can also be used as a remote controller for shooting memorable photos, whilst also adding GPS information for displaying photos on a map where the images were recorded.
- Other Features
・Shortcut button for improved controls and instant access to key settings
The Shortcut button on the left-hand side of the camera can instantly display the shooting menu, and quickly set or switch shooting modes. For example, you can simply press the Shortcut button while shooting in an SCN (Scene) mode to quickly switch to another scene mode.
・Smooth settings and adjustments with the arrow pad, Fn (Function) button, and two dials
Four settings (ISO settings, flash settings, drive settings and focus settings) are assigned to the four buttons of the arrow pad allowing for quick and easy access to core camera settings. The customizable Function button provides flexibility for the user so that their favorite function or feature can be quickly activated. Just as on the OM-D E-M1 Mark II flagship interchangeable lens camera, this model is equipped with two dials on the upper section of the body, which can be used to change settings and make smooth adjustments.
Olympus returns with the all new OM-D E-M10 Mark III
For more information, log on to www.olympus.com.my/en.
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