Sleeker and Simpler User Experience with the All New Neffos X1 Lite

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Kuala Lumpur (25 July 2017) — Neffos Malaysia today launched the latest in the Neffos line of smartphones – the X1 Lite – for a simpler and more streamlined experience. Following the success of the original X1, the X1 Lite builds on core features while prioritizing user convenience.

As the brand establishes itself as one of the fastest growing smartphone brands in Malaysia, Neffos looks to offer more choices to its consumers. With its growing line of products ranging from X1 to the larger X1 Max, the X1 Lite provides consumers with an affordable option without compromising quality.

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“As the world’s No. 1 provider of WLAN and broadband CPE devices, TP-Link today expanded its Neffos ecosystem of Android smartphones with the introduction of the X1 Lite, which promises high-end features without compromising on user experience and — more importantly — price. The Neffos X1 Lite may be the most affordable device in the X1 line of premium Android smartphones, but it’s built around the same proven design and manufacturing principles used by TP-Link for the past 21 years — principles that have made TP-Link the largest WLAN provider worldwide today. I am proud to announce that Malaysia is the first country to launch the X1 Lite as we continue in our effort to provide consumer the best in technology.” commented Jeffrey Chao, Chairman and President of TP-Link.

“Ever since our inception in 2016, we have been experiencing exponential growth, following our aggressive marketing initiatives, which include nationwide roadshows, introduction of our brand ambassador Fazura, and our support to Malaysia’s highest rated reality singing competition – Mentor Milenia. These on-ground initiatives which received tremendous support and feedback have allowed us to grasp the market pulse. With this X1 Lite, we aim to continue providing our consumers the best product experience at a great value that is available in the market with our local partners.” said Hugo Cai, Director of TP-Link Distribution Malaysia Sdn Bhd.

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In addition to the introduction of X1 Lite, the launch also announces a special bundle promotion only available at Lazada.my. With every purchase of Neffos X1 Lite, consumers will receive an exclusive limited merchandise of their choice – Neffos Premium Gift Box or a Fazbulous Warrior T-Shirt signed by Fazura! Promotion starts from today and will end on 31st July 2017 while stocks last.

Performing her latest single Bangun, Neffos Brand Ambassador Fazura made a special appearance at the launch. Promoting her upcoming album and hit drama show Hero Seorang Cinderella. Fazura will also be shooting her music video for her new single Bangun this coming 29th July. The MV which will be directed by the famous movie director, Ghaz Abu Bakar (J Revolusi), will feature lucky fans selected by Neffos via a social media campaign which was carried out in last April.

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“The Neffos X series have been a very reliable travel companion for me, staying connected so that I do not miss any important moments with loved ones. I am glad to be working with Neffos on this journey as we remind Malaysians the importance to stay connected with their loved ones, given the technology that we have today.” said Fazura.

She continued, “Neffos has been very supportive over my career endeavours as well. One of the recent highlights will be music video for my new single Bangun. In this music video, Neffos has connected me with my fans, where they will be featured in the MV with me. I am really looking forward to the shoot. It will be a fun one.“

 

WINNING DESIGN

The X1 Lite is symmetrically designed and features a dual-curved back cover for a natural one-hand grip so that users can send messages or take pictures on-the-go. Plastic casing ensures the X1 Lite weighs in at 138g.

Narrow edges of 2.75mm and 2.5D glass create the ultimate appearance while the screen deploys full in-cell IPS technology for a brighter and more vivid display. This makes the X1 Lite perfect for watching your favorite videos, films, and TV shows.

10-point touch improves gaming experience by generating a more accurate and versatile response from the LCD screen. Double tapping provides additional convenience by activating the screen without pressing the power button.  The X1 Lite proves that beauty and functionality can coexist.

 

CRISP PHOTOGRAPHY

The rear camera boasts a 13-megapixel sensor with backside illumination and 5P lens. A PDAF (phase-detection auto-focus) of just 0.2 seconds ensures you never miss the most important moments of your life. The f/2.0 aperture lens provides a shallow depth of field and makes taking clear shots in low light a breeze.

The Real-time Night shooting feature lets you see the exact photo you are about to take in the dark, effectively transforming your camera into a set of night vision goggles and taking the guesswork out of low-light photography.

The 5MP front camera with 84° wide-angle lens, makes it possible to take the perfect selfie with more friends. That real-time function has crossed over to the Neffos X1 Lite’s front camera. We have what we call “real-time beautify mode.” It makes taking selfies more intuitive. A 5-megapixel front camera comes complete with an 84° wide-angle lens and real-time capability, allowing users to take top quality selfies.

 

FINGERPRINT INNOVATIONS

A fingerprint sensor is provided for a more secure unlocking option. Sophisticated sensor algorithms allow for 360° unlocking and reduce the time it takes to unlock your phone to a cool 0.2s. Fingerprint data refines with use so the more you unlock your X1 Lite, the quicker and more accurate this function becomes. Selfies can also be taken by fingerprint, making the process of capturing your favorite shots simpler and more efficient.

 

HIGH PERFORMANCE

The X1 Lite is powered by a MediaTek octa-core CPU for optimal processing. A Mali T860 MP2 GPU, up to 2GB of RAM, and 16GB of ROM support to maximize loading, memory, and multi-tasking.

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These features make for a reliable and powerful performance. Users will be able to manage basic smartphone functions such as web browsing and photo capture as well as more demanding ones like video streaming and playing games.

Based on Android 7.0, the X1 Lite operates NFUI (Neffos User Interface) 2.0 making interaction more fluid and natural. A 2550 mAh typical battery replaces the X1’s 2250 mAh for additional capacity.

 

PRICING AND AVAILABILITY

Available in two colours, Cloudy Grey and Sunrise Gold, the Neffos X1 Lite will be priced at RM499 and will be available at all authorized Neffos retailers and resellers nationwide starting in August 2017. In addition, consumers can also get the Neffos X1 Lite conveniently via Lazada.my, the official e-commerce partner for Neffos. Log on to www.lazada.com.my/neffos-x1-lite for more information.

Moreover, the Neffos X1 Lite also comes with a two-year warranty programme that offer services for selected mechanical and technical issues excluding accidental damage or broken screens. Neffos is also providing a one-on-one device exchange to customers whose Neffos device experience damages beyond repair within the first three months of purchase.