Energizer Shop in the Dark 2017 kicks off Virtual Reality Roadshows

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Subang (5 May 2017) — Having kicked off the Energizer ‘Shop In The Dark’ 2017 campaign in early April with the Facebook Digital Contest and mail-in entries, Energizer officially introduced the third leg of its entry submission for the contest with the launch of Virtual Reality (VR) roadshows at MYDIN USJ, Subang on 5 May. Attending media members were amongst the first few people in Malaysia to try their hand at the newly introduced VR twist to the challenge.


Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN is once again organizing the Energizer ‘Shop In The Dark’ 2017 for its loyal fans and MYDIN shoppers who will be in the running to win a shopping spree worth RM3,500! This year brings about an additional twist with the VR challenge to the roadshows where shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

“After last year’s performance at the grand finale, we felt that we needed to up the game to keep our participants on their toes. The new virtual reality ‘Shop In The Dark’ 2017 challenge at selected MYDIN stores offers an entirely different experience of shopping in the dark. Shoppers will enter our virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears. With our Energizer Max batteries which is now 8x longer lasting, we are certain you can find your way,” said Mr. Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).


“MYDIN is thrilled to be collaborating with Energizer once more for this fun and interactive campaign for our shoppers and Energizer’s users. MYDIN and Energizer have been working very closely for more than 30 years and the ‘Shop In The Dark’ 2017 campaign continues our long-standing business partnership in a way that everyone can enjoy.” says Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of the most established Malaysian-owned retailers involved in wholesale and retail business.

In addition to the on ground roadshows, shoppers and Energizer users can submit their entry via the Facebook Digital Contest and mail-in entries. The virtual reality challenge roadshows will take place at four selected MYDIN stores located in four states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor.

The Energizer ‘Shop In The Dark’ 2017 Roadshow dates and locations are as below:

MYDIN USJ, Subang Jaya, Selangor 5 – 7 May 2017
MYDIN Pelangi Indah, Johor 12 – 14 May 2017
MYDIN Senawang, Negeri Sembilan 19 – 21 May 2017
MYDIN Bukit Mertajam, Penang 26 – 28 May 2017

Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya in July. In the shopping spree, the winners can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM 3,500.


For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark’ campaign, members of the public are encouraged to visit www.facebook.com/EnergizerMY.


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