LG Electronics brings Innovation that goes Beyond

By / 5 years ago / News / No Comments

Kuala Lumpur (25 April 2017) — LG Electronics (M) Sdn Bhd today showcases its new series of home electronic products themed, “Innovation that Goes Beyond”. The launch event revealed a wide range of world-recognised and award-winning technologies such as LG SIGNATURE 4K OLED TV, Super UHD TV, Smart InstaView™ Refrigerator and TWINWash™ washing machine.

“With our introductions of “World’s First” technologies, LG takes pride in striving to offer the best innovations to achieve recognitions on an international level. LG showcases its understanding in creating technologies that marks a difference for our consumers. We bring innovation to a whole new level, with products designed to improve consumers lifestyle through comfort and durability”, said David Oh, Managing Director of LG Electronics (M) Sdn Bhd.


The Next Generation of TVs

LG’s OLED G7 TV features the Picture-on-Glass design which measures to less than 2mm and produces images that seemingly float in the air. Additionally, the OLED C7 carries a Blade Slim design that works elegantly with the OLED display in ensuring consistent viewing even from the side. LG’s OLED display technology is able to provide viewers with the perfect coloration with the perfect black. Its self-lighting pixels are unlike conventional TVs that requires a back light. These pixels can switch on and off easily, providing a pitch black background to enhance the displayed colored images. This provides a seamless expression that enables an infinite contrast ratio.


LG incorporated both innovation and design as the reflection of consumer trends that leans towards durable and premium quality living. The OLED display technology is LG’s pride in presenting the next generation of TV format. This followed from an increased number of OLED display usage in various display screens such as monitors display, digital signage, and smartphones.


LG OLED and Super UHD TV: Supporting Futureproof TV Content Display

The 2017 LG OLED and SUPER UHD TVs features Active HDR and diverse HDR formats including the HDR10 and Dolby Vision™, rendering greater scenes to improve brightness and contrast ratios. Well-known among the movie-goers, Dolby Vision™ and Dolby Atmos® is a technology widely used in cinemas and production studios globally.

With the new OLED and Super UHD TVs, LG brings a truly cinematic experience into the homes of consumers and promotes quality family time spent together. The TV designs are further enhanced with advanced technologies. LG’s latest Super UHD TV line-up features the Nano Cell technology that gives colour accuracy which is 64 times richer than conventional TV. Consumers can now appreciate consistent colour display at a wider viewing angle of up to 60 degrees from the TV. The Nano Cell technology also absorbs unnecessary light waves that would result in purer and cleaner colours.

According to a study conducted by the Malaysian Digital Association last year, 80% of Malaysians stream or download online video content each month. Based on this increasing trend, LG is honored to offer consumers the opportunity to watch the new high dynamic quality range with Netflix. LG’s OLED and UHD TVs have been recognised as Netflix Recommended TVs for delivering excellent performance and superb viewing experience. Consumers can now stream 4K and HDR content from Netflix such as Marvel’s Iron Fist, The OA and Chef’s Table.


LG’s Smart InstaView: Enhanced Energy Saving Qualities

Studies have shown that a refrigerator is opened at least 66 times in a day, and 48.5% of that number, opens the refrigerator door without any specific reasons. This results in a huge amount of cold air loss and energy consumption where consumers are mostly unaware of.

LG’s Smart InstaView™ refrigerator provides improved accessibility with the invention of its special Knock-On transparent Door-in-Door design that enables users to check on items inside without opening the door. This saves cold air loss and encourages energy saving qualities. The Hygiene Fresh+ feature eliminates contaminated air inside the refrigerator, and maintains the daily freshness of food for the whole family. LG’s Hygiene Fresh+ acts like an interior air purification system that employs a multi-layer filter to help sterilize and remove bacteria, viruses, mold spores and odors from within the fridge. Further to this food freshness feature, the LG Smart InstaView™ reduces up to 42 percent less fluctuation to maintain temperature of food, longer lasting freshness. Compared to regular inverter compressors that have a higher fluctuation of +1 degrees, the LG Smart InstaView™ inverter linear compressor lowers the fluctuation by half (+0.5 degrees). This enables food to stay fresher, at a longer period of time.


Refrigerator is an appliance that runs 24-hours throughout the year, consumers seek for product that offers a valued investment durable in the long run – energy saving, durability, and cost-efficient. LG’s Inverter Linear Compressor addresses these concerns by generating less internal friction for lower energy consumption, noise and backed with a 10-year warranty.


LG TWINWash™: Doubles the Capacity, Saves Double the Time

Consumers like mothers rely on a trusted home electronics brand to simplify daily house chores. Many a times, quality time spent with family is neglected. The new LG TWINWash™ saves time for mothers, enabling more treasured occasions spent with their family and children. This can be made possible as the LG TWINWash™ is not only designed for a bigger capacity compared to the regular washers, but also the ability to host two wash cycles simultaneously. Studies show that up to 91% consumers find the need to separate their laundry, which is time consuming as one wash cycle requires a wait time of approx. an hour on average. The LG TWINWash™ system makes it easy to divide and conquer your laundry through its ability to wash two loads of laundry on two different wash cycles – at the same time. Featuring a large top washer and a smaller pedestal washer, LG’s TWINWash™ delivers an incredible performance.


The TWINWash™ System also has the added benefit of allowing users to separate their laundry – delicate from regular clothes, whites only from coloured clothes, heavily soiled from normal wear. This will not only promote hygiene but also extend the lifespan of your laundry.


LG Titan: LG TrueSteam™ to Combat Allergens and Bacteria

LG’s new Titan washer features its TrueSteam™ technology for a more hygienic clean, the washer effectively removes particles and allergens to keep clothes fresh and wrinkle-free. Due to the humidity and constant warm weather, the Malaysian environment promotes various types of bacteria and viruses, which easily latches on to the laundry. With a powerful and convenient washing machine, LG provides an effective and worry-free clean to your laundry. Incorporating hot water treatment in the laundry, it helps kill 99.9% bacteria and remove allergen effectively which keep clothes clean and safe for consumers especially for babies’ skin that are soft and sensitive. According to the world health survey, the prevalence of doctor-diagnosed adult asthma in Malaysia was 5.2% which is higher compared to Singapore and Thailand. LG’s TrueSteam™ technology has been certified by the British Allergy Foundation (BAF) for removing allergen and asthma friendly in its laundry performance. Besides removing allergens, the TrueSteam is also able to remove detergent residues on clothing that can cause skin allergies.


Now consumers can monitor their laundry remotely and conveniently from any Smartphone device. With LG’s Smart ThinQ™ technology, users can receive notifications, download specialized wash cycles online and monitor their wash status. Furthermore, its Smart function enables the machine to download washing cycles suited to generations of laundry materials, which ranges from delicate baby clothes, adolescents rough jeans and elderly adult sweat shirts.



LG introduces its all-new DUALCOOL air conditioner with Dual Inverter Compressor™ that saves energy up to 70 percent while achieving 40 percent faster cooling at the same time. The DUALCOOL incorporates LG’s Mosquito Away technology, installed to repel mosquitoes by using an ultrasonic wave that is proven harmless to human. As reported in January, the Malaysia Ministry of Health has reported 8,033 dengue cases through the end of January. LG believes this technology can greatly reduce the risk of dengue for consumers and keeps the family safe.


LG PuriCare™ 360 Air Purifier

LG PuriCare™ cleans the air, absorbs pollutants and remove allergens from the whole environment with a 360-degree purification concept. Its unique Baby Care Mode is a feature that focuses on ground-level purification, reaching out to areas at the lowest floor point and enables a micro-cleaned floor where infants crawl on. Mothers can now feel safer with LG’s air purifier doing its job in ensuring a clean and purified air in the house, keeping their children safe from bacteria and dust.

“Over the years, we have witnessed the evolution of technology that transforms the way we live. For 2017, LG is not only creating new technologies but innovation that goes beyond consumers’ expectations in enriching their lives and perfecting the quality of living. To further strengthen LG’s positioning this year, we are looking ahead in a positive light with these new technologies to expand our consumer base and continue to grow our business here in Malaysia,” said Oh.

The launch event “Innovation that Goes Beyond” also featured other notable products namely LG’s home speaker, refrigerators, top-load and front-load washing machines, dishwashers and many more. For more information about LG Electronics, visit www.lg.com/my.


Photo Journalist Gadgets, Photography, Automobile, Lifestyle