Kuala Lumpur (9 March 2017) — As a sign of unwavering commitment, Huawei Consumer Business Group has brought the P10 and P10 Plus to Malaysia, giving local consumers the opportunity to be one of the first to experience its latest flagship since its launch in Barcelona just three weeks ago!
The new innovative and stylish HUAWEI P10 and P10 Plus, co-engineered with Leica, brings professional studio-like effects to enhance portrait photography. Through a special partnership with Pantone Color InstituteTM, the world’s pre-eminent thought leader on colour, the devices are introduced in the latest on-trend colours, specially optimised for their unique Hyper Diamond-Cut finish. Complemented by cutting edge technological innovations inside, including Huawei SuperCharge, HUAWEI P10 and P10+ are the most advanced photography smartphones available.
For the first time in a smartphone, Huawei features a Leica front camera in the P10 and P10 Plus, to complement their Leica Dual rear camera, giving users a complete photography experience to create professional grade images with a Leica signature style finish. The new front camera allows anyone to capture perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing your photos vividly to life.
Being the latest members in the family of the Huawei P Series, the P10 and P10 Plus has undergone hours of careful craftsmanship, which results in an exquisite, high-quality design, which features an ultra slim body and a minimalistic form with rounded curves. Paired together with its high-performance functions, including Huawei SuperCharge and Machine Learning Algorithm, the Huawei P10 and P10 Plus are the most advanced photography smartphones available.
With customer centricity as its core philosophy, Huawei has also introduced the P10 Lite to those who desire for luxury at an affordable price point. The P10 Lite is perfect for fashionistas and youngsters who constantly look to stay ahead, while living a fast-paced lifestyle. Equipped with a double-sided 2.5D glass, a magnesium aluminum alloy frame, it stands out among its rivals with its gorgeous aesthetics. Paired together with Huawei’s very own EMUI 5.1, the P10 Lite truly brings its users a smartphone with a luxury status at an unbeatable price.
“We are ecstatic that once again Malaysia will be one of the first countries to experience the latest technological advancements that Huawei has to offer. The P10, P10 Plus and P10 Lite represents Huawei’s commitment in providing its consumers high levels of innovation, giving Malaysians an edge to stay ahead,” said Matthew Ng, Deputy Country Director of Huawei Consumer Business Group (Malaysia). “We strongly believe the P10 series will further strengthen and grow Huawei’s presence in Malaysia, giving our users the best Huawei has to offer at a reasonable price point,” he added.
Since the launch of the P9 series, Huawei has set its eyes on Malaysia to be one of its most important markets in the Southern Pacific region. Huawei has consistently showed promising growth numbers in Malaysia since first introducing its own branded smartphone into the local market nine years ago. Currently leading the premium smartphone market share in Malaysia of over 50%, and a brand awareness of more than 86%, Huawei seeks to further strengthen its already prominent position in Malaysia, in line with reaching its global target of being the most favoured smartphone brand in the world.
Malaysians will not have to wait long, as Huawei will begin its pre-order for the P10, P10 Plus and P10 Lite starting 23rd March on the Huawei Experience Store, Lazada and Vmall.
The entire range will be available for purchase across all platforms on the 31st March onwards.
Price details are as below:
