Lenovo launches new dedicated PC gaming sub-brand Legion
Malaysia (14 March 2017) — Lenovo , the world’s leading PC manufacturer, today unveiled Legion by Lenovo, a dedicated sub-brand line aimed at making the gaming experience even better for gamers.
Products in the Lenovo Legion line are inspired by, and co-created with, gamers around the world based on the needs of gamers today. With Legion, gamers now have access to well-designed, powerful and portable plug-and-play devices with DIY flexibility that offer the most immersive experiences.
As PC gaming continues to gain popularity in Malaysia, gamers are becoming increasingly discerning and demanding when it comes to performance, flexibility and immersive experiences. Legion enables Lenovo to engage with this community and meet their rapidly evolving needs.
The new Lenovo Legion offerings, Lenovo Legion Y720 and Legion Y520 Laptops, have been specially designed to meet these needs. Legion products offer great engineering right out of the box, and are targeted at gamers who spend an estimated 20 hours per week gaming across all devices.
The Lenovo Legion Y720 Laptop is the world’s first Windows based Dolby® Atmos PC with amazing audio and an optional integrated Xbox One™ Wireless receiver. Sporting an edgy keyboard with optional multicolour backlight feature, and lightning-fast speed, this device takes the gaming experience up a notch. It also features a 15.6-inch UHD IPS anti-glare display for an uncompromising visual experience.
Supporting up to four controllers simultaneously, the Legion Y720 allows active gamers to share immersive VR gaming experiences with friends using powerful graphics and superb sound.
Powered by 7th Gen Intel® Core i7 processor , the Lenovo Legion Y520 Laptop is perfect for gamers on-the-go. With an optional red backlit keyboard, gamers will be set for improved precision whether gaming during the day or at night.
Equipped with Harman-certified speakers and optimised thermal engineering to combat heat, the machine will remain cool while gamers pile on the pressure on the competition.
“Legion is the perfect showcase of our commitment to gaming innovation and to the endless possibilities in the gaming sector,” said Khoo Hung Chuan, Country General Manager of Malaysia and Singapore, Lenovo Central Asia Pacific. “Malaysia has definitely made its mark in the gaming industry, securing its spot in the top 25 gaming countries in the world.”
“Lenovo Gaming Research has shown that 59 per cent of PC gamers across the globe have been gaming for six to fifteen years and demand more immersive experiences from their PCs. We are pleased to be meeting their needs with the Legion Y720 and Legion Y520. Both machines pack a powerful punch, offering gamers stunning realism through high-definition graphics and sound.”
“Legion is just the latest result of our relentless focus on customer-centric innovations. We’re proud to have maintained our position as the world’s #1 PC company with a record high of 22.4 per cent market share for 15th consecutive quarters and we look forward to continuing this success in the future,” added Khoo.
“Lenovo has always been committed to elevating the gaming scene in Malaysia. Just last year, we partnered with United International Pictures and Sony Pictures to bring fans Warcraft: The Beginning and Resident Evil: The Final Chapter. Recently, we have also partnered with Microsoft to bring fans the ESL One tournament in Genting Highlands. Not only that, Lenovo has collaborated with Intel for a League of Legends tournament in the Southeast Asian region, dubbed the ‘League of Champions’.”
Pricing and Availability
- Prices for the Legion Y720 Laptop start from just RM6,099, inclusive of GST, with the device available for purchase at Lenovo Exclusive Stores and Lenovo Multi Brand Stores.
- Prices for the Legion Y520 Laptop start from just RM3,299, inclusive of GST, with the device available for purchase at Lenovo Exclusive Stores and Lenovo Multi Brand Stores.