Open your Eyes with Fujifilm GFX 50S

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Kuala Lumpur (21 February 2017)Fujifilm Malaysia unveiled its revolutionary new medium format mirrorless camera – GFX 50S at Lotus Cars Malaysia Showroom, Kuala Lumpur. The GFX 50S adopting a 43.8×32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera “X Series” system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.

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Introduced as well were the “FUJINON GF63mmF2.8 R WR”, “FUJINON GF32-64mmF4 R LM WR” and “FUJINON GF120mmF4 R LM OIS WR Macro” interchangeable lenses, faithfully inheriting the design philosophy of FUJINON lenses, highly evaluated and trusted by photographers from all over the world for many years.

Released with the APS-C sensor in 2011, the X Series system has earned high praise from professional photographers and photography enthusiasts alike, due to its excellent image quality and mobility across a wide range of genres including landscapes, snaps, portraits and sports photos. On the other hand, there were also many photographers craving for the release of a camera equipped with a large-size sensor with an even higher number of effective pixels, which could be used mainly in the fields of commercial and studio portrait photography, while at the same time keeping the excellent colour reproduction of the X Series intact. In response to those voices, Fujifilm developed the GFX 50S and the FUJINON GF Lenses series as a system for photographers that require even higher image quality than can be covered by the current X Series line up.

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Highlight features of the GFX 50S and FUJINON GF Lenses

  • Equipped with a 43.8mm x 32.9mm, 51.4 MP CMOS sensor, boasting approx. 1.7x the area of full frame sensors

Both the shape of the light-gathering micro-lenses and the processing from the photodiodes have been customized to achieve a high level of sharpness and broad dynamic range. And thanks to the excellent light reception performance due to the large area of each pixel, room to spare is created in the camera’s high sensitivity performance and tone reproduction, achieving high image quality exceeding that of cameras equipped with full size sensors with an equivalent number of pixels. Therefore, precise images can be reproduced down to the smallest detail, conveying the texture of the subject, a three-dimensional feeling, and even the atmosphere of the scene.

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  • Equipped with X Processor Pro image processing engine

By using the highly rated X Processor Pro, which is also used in the X-Pro2 and X-T2 cameras, it is possible to experience Fujifilm’s acclaimed Film Simulation color reproduction with an ultra-high quality large size sensor. The Movie function also supports Full HD recording at 30p. Users can enjoy high quality video with no post-processing required by using Film Simulation modes just like they would with a still image.

  • Compact and lightweight body with high rigidity due to the adoption of magnesium alloy

With a weight of approx. 1230g when paired with a standard lens (GF63mm F2.8 R WR), the camera weighs approx. 60% of a medium format DSLR camera equipped with a sensor of the same size. Even when compared to a DSLR camera with a slightly smaller full size sensor, the camera comes in at almost the same weight. Overall camera body height and width have also been minimized for maximum flexibility, overturning the common perceptions regarding the mobility of medium format digital cameras.

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  • 3.69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel

A detachable structure has been adopted which allows for flexible operation according to how the user wishes to use it. Also, by attaching the separately sold EVF-TL1 EVF tilt adapter, the angle can be changed to a maximum angle of 90° when shooting horizontal landscapes and ±45° when shooting in the portrait position. A 3.2-inch, 2.36M-dot touch panel has been adopted for the rear monitor, allowing the user to use touch operations for the selection of the menu, distance measuring points and viewing of images that have been taken. The inclusion of a three-directional tilting LCD screen improves operability and makes viewing images and checking focus even easier.

  • Newly developed large diameter G Mount with excellent robustness and durability

Utilizing the merits of newly developing both a camera body and lenses simultaneously, the GFX 50S adopts a large diameter/short flange back mount with a diameter of 65mm and a flange back of 26.7mm. This construction improves the freedom of the optical design of the lens, greatly contributing to high image quality and miniaturization of the body.

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  • Newly developed ultra-high resolution FUJINON GF Lenses

In preparation for the future, the GF Lens series, newly designed specifically for the GFX 50S, possesses the resolving power capable of supporting a sensor with 100 MP. The lens barrel also features an aperture ring in the same manner as XF Lenses, supporting the intuitive operation of photographers. A C (=Command) Position has been newly added to the aperture ring as well, allowing users to change the aperture using the command dial on the camera’s body. In order to prevent incorrect operation, the A (=Auto) Position and C Position feature a locking button installed on the aperture ring that must be disabled to implement changes.

The GFX 50S and FUJINON GF Lenses culminate to create a new camera system capable of creating the world’s highest level of photographic expressions by combining the thorough incorporation of knowledge regarding exterior design, optical design, image quality design, and circuit design which Fujifilm has accumulated over many years of developing photographic film, medium/large format camera lenses, and the recent X Series, together with a large-size sensor capable of demonstrating that knowledge to the fullest capacity. This product is surely one that will satisfy the needs of photographers who are not satisfied with the image quality of existing cameras, or those who desire higher quality images. With the GFX 50S, the GF Lens group, and the X Series system, Fujifilm will continue to provide everyone with the splendour of photography and the joy of taking photos.

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All products expected will be available by March at FUJIFILM Malaysia appointed dealers nationwide. For more information, please visit www.fujifilm.com.my.