Living Life in the Fastlane with Fazura and Neffos
Kuala Lumpur (5 February 2017) — Neffos is announcing the appointment of a very much-adored personality among Malaysians — Fazura, to represent the Neffos X Series and propel the smartphone brand forward. As the brand who champions bringing people and technology closer together, Neffos believes that having a recognizable figure associated with the brand will give the X Series more depth as consumers can relate with the innovation personally with a familiar face they love.
Nur Fazura Sharifuddin or more commonly known as Fazura is no stranger to the Malaysian audience. Having established herself as one the most well-known talents in the local entertainment scene, Fazura has transitioned herself into an all-round entertainer with acting, singing, modelling, and hosting in her repertoire.
With her hectic schedule and constantly being in front of a camera, the Neffos X Series provides Fazura with the convenience of never having to miss capturing her precious moments. Equipped with superfast phase–detection autofocus (PDAF) and fingerprint unlocking system, the Neffos X Series allows the J Revolusi actress to snap pictures perfectly in 0.2 seconds.
As one of the most familiar faces in Malaysia, Fazura is also one of the most stylish. A fashionista in her own right, Fazura ensures that she always looks her best for any occasion. Surrounding herself with only the best products, the Neffos X1 is more than just a speedy companion, as the smartphone also matches up to Fazura’s stylish persona. With its meticulously crafted elegant appeal, the premium finish dual curved metallic back cover ensures Fazura will never look out of style, complimenting her at every turn.
“We wanted someone who can truly capture the essence of Neffos, and elevate the brand to be among the serious contenders in Malaysia. Fazura was our first choice as she possesses all the criteria that we were looking for, so it came as no surprise to appoint her as the ambassador. Everyone knows that Fazura lives a fast paced life, so having a quality device that is accurate and precise of up to 0.2 seconds as well as reliable is very crucial. The Neffos X Series smartphone does just that, providing Fazura with the perfect combination of speed and style,” said Kelvin Lim, Senior Marketing Manager, TP–Link Distribution Malaysia Sdn. Bhd.
The appointment of a brand ambassador further signifies Neffos’ plan to edge a step closer in making Neffos X Series the smartphone of choice among Malaysians. As the Neffos motto goes ‘Close to you’, the X Series is the perfectly crafted smartphone made to fulfill the needs of consumers’ that desire fast-paced connectivity and interactivity. With its super-fast PDAF and fingerprint ID locking system of just 0.2 seconds, the X Series allows people to always stay connected.
“I’m proud to be able to represent one of the most ambitious, innovative and fastest growing brands in the country. With my role as the Neffos ambassador, I’m looking forward to introducing more exciting and inspiring innovations from the brand to Malaysians. The Neffos X Series smartphone definitely fits my everyday needs. It has a superb camera quality with PDAF function which I adore, not forgetting the superfast fingerprint unlocking system – both capable of responding perfectly in just 0.2 seconds; combined with a stylish metallic design that is fashionable,” said Fazura, Neffos X Series Brand Ambassador.
THE NEFFOS X1 & X1 MAX
Stylishly sleek and built with premium materials, the Neffos X1 and X1 Max features metallic body exterior that was inspired by the rocks found in streams — smoothed by the water over time without losing their mettle. Every detail has been refined to make the phones look and feel familiar, and give consumers the best user experience.
One highlight of the design is the dual-curved back that tapers towards the sides and allows for a more ergonomic fit. The subtle curves also makes the X series easier to hold and operate one-handed compared to other devices of similar size.
The Neffos X series also have super-thin bezels of up to 2.75mm, and smooth, chamfered edges that measure only 0.6mm. With the length of the phones kept to a minimum, screen-to-body ratio is high at 76 percent.
The screen makes use of full in-cell technology with “touch and display driver integration” (TDDI), which is light and 0.2mm thinner than the usual lamination used on other smartphones. It also provides high control precision in games and apps, and seamless screen integration for much improved image quality while also extending battery life.
A 2.5D Corning Gorilla Glass sits on top of the X1 Max’s display to make swiping through screens feel natural. The X1 Max display — gorgeous at 5.5 inches — has a high, 1,800:1 color contrast for best-inclass entertainment. Colors are rendered with utmost accuracy and vibrancy. Details are sharp and viewing angles are excellent even at awkward angles. The Neffos X series device are perfect for playing graphics-rich games and watching TV shows and movies.
The Neffos X1 and X1 Max runs on the Octa-core MediaTek Helio P10 chipset with up to 4GB of RAM and 64GB of internal storage*, which can be expanded with a microSD card up to 128GB. The phones supports dual-band Wi-Fi and multiple LTE bands for fast internet access where available, thus capable to handle anything from typical smartphone activities, like web browsing and video streaming, to demanding games. Powering the Neffos X1 is a 2,250mAh battery while the X1 Max gets a larger 3,000mAh capacity which features unique capability as the X1 Max supports fast charging with 50% charging in just 30 minutes!
PRICING AND AVAILABILITY
The Neffos X1 and X1 Max are available in two colours, which are Cloudy Grey and Sunrise Gold. The Neffos X1 is priced at RM 769 for 2GB RAM with 16GB ROM and RM 849 for 3GB RAM with 32GB ROM while the X1 Max will be priced at RM 999 RAM for 3GB with 32GB ROM and RM1199 for 4GB RAM with 64GB ROM.
Officially launched in January, the Neffos X1 is now available at all authorised Neffos retailers and resellers nationwide while the X1 Max will hit the stores in March 2017.
The Neffos X Series also comes with a two-year warranty as consumers can enjoy a peace of mind while owning a Neffos smartphone. The two-year warranty programme also offer services for selected mechanical and technical issues excluding accidental damage or broken screens. Neffos is also providing a one-on-one device exchange to customers whose Neffos device experience damages beyond repair within the first three months of purchase.
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