Wiko launches latest smartphone, Ufeel Prime
Kuala Lumpur (22 November 2016) — Wiko’s latest smartphone, Ufeel Prime, has hit Malaysian shores. With its premium sleek metal design and sophisticated colours, Ufeel Prime has an impressive display and is power-packed with performance and security features for trendy urbanites.
“The Wiko brand is all about giving users the freedom to be different. Developed with today’s youth segment in mind, Wiko gives a zest of personality that is unique to chic and trendy urbanites. With Ufeel Prime, we are giving the Malaysian market a whole new premium experience,” explained Wiko Mobile Malaysia Business Development Director, Mr Ken Ang.
Proudly designed in France, Ufeel Prime showcases ultra-premium sleek metal design, sophisticated colour, with amazing camera and fingerprint sensor technology. The fingerprint sensor technology allows users to personalise their smartphone with various possibilities such as instantly unlock, open Instagram, access to encrypted files, launch the camera function or make a specific call. Most importantly, the device allows users to record five different fingerprints – affording higher protection for users’ data.
Ufeel Prime is the newest member of Wiko’s Ufeel range. It features an impressive 5” FHD display and high resolution of 1920 x 1080 pixels which is supported by The Octa-Core Qualcomm® Snapdragon 430 processor with 4GB RAM making gaming and watching movies while on-the-go both easy and pleasurable.
Outdoor viewing is a delight for Ufeel Prime users. The smartphone is capable of ensuring optimal colours and contrasts in a thinner phone with its 460 nits brightness and full lamination. Its CABC display technology automatically adjusts brightness for different content, contributing to power savings over time, perfect for urbanites who frequently watch videos or image-share with other users.
Available in two premium colours, Gold and Anthracite, Ufeel Prime has 32GB ROM storage with an option to extend to 64GB via micro SD card to easily hold users’ content. In addition, the combined hardware makes a great support for intense usage like 1080P videos and 3D games, making the Ufeel Prime a choice option for multi-taskers who need an all-in-one phone for work and pleasure.
Ufeel Prime has a 13MP Sony IMX 258 Sensor and 5P Lens with blue optical filter to produce high resolution images with improved colour shading. For today’s quick and stylish urbanites, Ufeel Prime comes with 8MP front-facing camera with Selfie flash which is perfect for low-light conditions. Its easy adjustable settings in Professional Mode will make photos look their very best at every angle.
“The Ufeel Prime has a personality of its own. With its premium design, advanced functionality and security features, Ufeel Prime is ideal for urbanites who wish to have a smartphone that is stylish and provides the latest technology, at a competitive price,” added Ang.
The Wiko Ufeel Prime smartphone retails at RM899, and is available at all authorised retail outlets throughout Peninsular and East Malaysia.