Kuala Lumpur (2 November 2016) — Leading up to the season of joy and giving, LEGO® Malaysia will be hosting an exclusive Build Your LEGO® Christmas event at the LG Oval Concourse area at 1 Utama Shopping Centre from 9th to 20th November 2016, 10 am-10 pm.
This Christmas, adults, children and LEGO® fans of all ages can enter a magical Christmas wonderland at the Build Your LEGO® Christmas event featuring beloved characters and icons from LEGO’s popular LEGO® CITY and LEGO® Friends line. Held in partnership with Toys-R-Us and One Utama, the event is set to be a fun-filled LEGO® adventure with a host of exciting activities including:
- A mini cinema screening popular TV series such as LEGO® NEXO Knights and LEGO® CITY
- Extravagant dioramas of various LEGO® CITY and LEGO® Friends scenes, organised by three LEGO-certified user groups in Malaysia – LOM LUG LEGO® User Group of Malaysia, Synergy, and Asia Bricks
- A LEGO® Friends amusement park ferris wheel ride
- A free-playing area for children to build and display their LEGO® creations
- Meet-and-greet sessions with LEGO® CITY mascots, as well as a LEGO® Santa
- LEGO® CITY photo booths with props and costumes for fans to take memorable pictures
- Workshops for children to learn how to build their very own Santa sleigh
- A special meet & greet session with LEGO® product designer and master builder, John Ho, the creative mind behind LEGO® series such as LEGO® Bionicle and LEGO® Star Wars Buildable Figures, on 19th November
“At LEGO, we believe in empowering children to be creative, imaginative and innovative by using bricks to bring their creations to life. Christmas is an especially important time for us, as it is the season of joy and giving. The Build Your LEGO Christmas event is a good avenue for Malaysians to relish in the joyful spirit of Christmas, and participate in fun activities in a special LEGO CITY and Friends amusement park setting that the whole family can enjoy, “said Dick Yoong, Country Manager of LEGO Malaysia.
Reimagining Santa’s Sleigh
LEGO® is asking children to save Christmas this year by designing and building Santa a new, modern, cool sleigh. From the 1st November to 4th December, children can lend a helping hand to Santa by joining the Build Your LEGO® Christmas contest on www.LEGO.com/XMAS. Utilising suggested sleigh building instruction sheets available on the website, participants can build and upload a photo of their very own LEGO® Santa’s sleigh with a matching description.
Some of the attractive prizes that the public can win include a total of 5 consolation prizes of LEGO® products worth RM200 each, as well as a Grand Prize of LEGO® products for a year worth RM2,000, which they can choose from their preferred theme. The Grand Prize winner will also have their winning sleigh featured in a final stop motion digital video aired in mid-December.
Besides being a hub for submitting their contest entry, the website also has a range of activities for fans including downloadable LEGO® colouring sheets and wishlist cards, as well as the latest news updates on the LEGO® Christmas campaign.
Christmas Comes Early!
In conjunction with the festive season, customers will be able to enjoy a wide range of promotions and deals both at LEGO® certified stores and LEGO® stockists including outlets such as Toys-R-Us, Hamleys, Box of Bricks, AEON, Parkson, and Isetan, as well as during the ‘Build Your LEGO® Christmas’ event.
During the ‘Build Your LEGO® Christmas’ event, shoppers will be able to take home a free Photo Printout with any purchase of LEGO® Play Sets/ Play Materials (exclusive to all ONECARD Kids & ONECARD members), and 1 free pack of LEGO® Christmas Cards with purchase of LEGO® Play Sets/ Play Materials worth RM100 and above. Additionally, customers who purchase LEGO® Play Sets / Play Materials worth RM200 and above are entitled to one free pack of LEGO® Geoffrey & Friends Set (exclusive to Toys R Us Star Card members whose birthday falls in the month of November or December) and 1 box of LEGO® Santa’s Visit Set with any purchase of LEGO® Play Sets / Play Materials worth RM300 and above.
Customers who shop at LEGO® certified stores and LEGOLAND will also be entitled to 1 pack of free LEGO® Christmas Cards with purchase of LEGO® Play Sets / Play Materials worth RM100 and above from 1 November (while stocks last), and 1 box of free LEGO® Santa’s Visit Sets with purchase of LEGO® Play Sets / Play Materials worth RM300 and above (starting 21 November, while stocks last). Additionally, customers who purchase LEGO® products worth RM500 and above at LEGO® Certified Stores and online at http://brickmagic.asia also stand a chance of winning awesome prizes such as a LEGO® Star Wars Super Destroyer, LEGO® Star Wars Ewok Village, LEGO® Star Wars B-Wing Starfighter and many more!
Customers who shop at outlets such as Toys-R-Us, Hamleys, Box of Bricks, AEON, Parkson and Isetan will be able to enjoy one free pack of LEGO® Christmas cards with LEGO® Play sets / Play materials worth RM100 and above from 1 November, while stocks last. Exclusive deals are offered at Toys-R-Us, Hamleys and Box of Bricks where customers will be entitled to a LEGO® Reindeer set with purchase of LEGO® Play Sets / Play Materials worth RM200 and above from 21 November, while stocks last.
New Store Openings
The LEGO® Group’s global expansion continues in Malaysia with new store openings from this month across to December. Two new stores will be launched at Pavilion Elite, including a LEGO® Certified Store and Toys-R-Us, scheduled to open this November. Shoppers who purchase LEGO® worth RM500 and above at the Pavilion Elite LEGO® Certified Store can walk away with an exclusive LEGO® Store Set. There will also be a Wishing Station at the same store, which doubles the chances of customers winning during the opening week.
In December, customers can shop away for their favourite LEGO® products at Toys-R-Us in Velocity Mall.