Seize the Moment of Meaningful Adventures

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Malaysia (20 September 2016) Nikon (Malaysia) Sdn Bhd is pleased to announce the release of the series of KeyMission action and wearable cameras, designed to help users shape and share their missions, from the everyday to the extreme, and the stories behind them. Earlier this year, Nikon announced the KeyMission 360 – a tough, wearable action camera capable of recording true 360° video in 4K UHD. Today, Nikon unveils two more cameras in its action series, the KeyMission 170 and KeyMission 80.

With video increasingly becoming the centre of everyday communications, the KeyMission action cameras build on Nikon’s technical excellence in optical and image-processing technologies. The ability of the flagship KeyMission 360 to capture seamless 360° video in 4K UHD format changes the way people capture and share their experiences.

The KeyMission 170, which is shockproof and waterproof, captures dynamic 170° wide-angle 4K UHD videos and vivid images. With intuitive interfaces and simple controls, even first-time action camera users can record adventures effortlessly. Versatile shooting modes like Add Slow Motion, Superlapse Movie and Time-lapse Movie are available for creating dramatic scenes for any adventure.

The ultra-slim KeyMission 80 is a tough wearable camera designed for quick shooting of stills and movies enabling users to record every moment of their experiences as it happens.  Featuring an exclusively designed small NIKKOR lens, this compact camera enables capture of high quality images.  It is equipped with a second camera with 4.9 million effective pixels and a LCD monitor for easy selfies.

SnapBridge 360/170 app is exclusive to KeyMission 360 and KeyMission 170, which enables camera remote shooting and movie editing, while KeyMission 80 supports the SnapBridge app. Both SnapBridge 360/170 app and SnapBridge app allow the camera to be constantly connected to a smart device, providing a convenient and automatic transfer of photos from the action camera to the smart device.

“The new KeyMission cameras present users a distinctive approach to the way adventures are retold and experienced, with its compelling combination of standout optical and imaging innovation, seamless smart device connectivity and an adventure-ready construction. The adventures that we embark on are each with a purpose and story to share as we challenge the status quo to inspire and shape the world we live in. Alongside today’s preferences and emphasis on immediacy and freshness of content, the KeyMission action cameras are ready to reimagine image and video creation from a user’s trove of stirring experiences,” said Atsushi Suzuki, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte. Ltd.

Simultaneously, Nikon has introduced a wide range of optional mounts and accessories made to push the limit of the cameras across diverse activities.  For hands-free shooting, Vented Handy Grip is also available to prevent the users’ body from being caught in the frame during handheld shooting.  These versatile mounts and accessories will take the cameras through the toughest roads and scale the highest peaks.


KeyMission 360 Primary Features

  • Recording of realistic, 360° 4K UHD/24p movies that capture the entire scene in both the horizontal and vertical directions
  • Responds to extreme conditions with waterproof to 30 m, shockproof to 2.0 m, coldproof to −10° C, and dustproof
  • Powerful support for recording activities and editing content. Compatible with the SnapBridge 360/170 app (for smartphones and tablets), and the KeyMission 360/170 Utility (for computers)
  • A rich line-up of dedicated accessories that expand recording possibilities
  • Portability that allows users to focus on their activities, even while recording


KeyMission 170 Primary Features

  • Equipped with an electric VR function and supports 4K UHD/30p recording of 170° ultra wide-angle movies
  • A tough body that is waterproof to 10 m, shockproof to 2.0 m, coldproof to −10° C, and dustproof. Further, when the WP-AA1 Waterproof Case*7 (available separately) is used, the camera is waterproof to depths of 40 m
  • Powerful support for recording activities and editing content. Compatible with the SnapBridge 360/170 app (for smartphones and tablets), and the KeyMission 360/170 Utility (for computers)
  • Equipped with a variety of shooting/recording modes, including Add Slow Motion, Movie + Photo, Superlapse Movie, Loop Recording, and Time-lapse Movie
  • Intuitive and simple operation that even first-time users will easily master, and a compact body that can be easily attached to clothing and gear


KeyMission 80 Primary Features

  • Great agility that enables one-handed recording with the press of a button
  • Reliably stands up to sudden showers with waterproof to 1 m, shockproof to 1.5 m, coldproof to −10° C, and dustproof. The camera can play an active role in a wide variety of outdoor activities, including mountain climbing and trekking, fishing, and camping.
  • Adoption of specially designed NIKKOR lenses ensures superior rendering capability, and the camera is even equipped with a lens for selfies
  • Support for the SnapBridge app, which enables connection to a smartphone or tablet
  • Equipped with a variety of shooting/recording modes, including Time-lapse Movie for recording changes that occur over time, and Route Shooting for capturing a journey with photos or movies




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