Shine Bright with the Perfect Smartphone

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Kuala Lumpur (27 May 2016) — Following its record-breaking global debut, Samsung Malaysia Electronics is proud to release the Pink Gold edition of the Galaxy S7 edge to the Malaysian market, bringing the total of available colours for the devices to five – so everyone can experience the Samsung Galaxy S7 edge with a touch of exclusivity.

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“Samsung continuously endeavours to create products that are innovative, bold and in a class of its own. Besides the functionality and features of the phone, colour choices also play an important role in purchase decisions. With the introduction of the Galaxy S7 edge Pink Gold, we are offering a softer and more sophisticated look and feel of the Galaxy S7 edge,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

Samsung brings the use of pink gold in electronics full circle by making it a highly visible element of today’s mobile experience. With hues that glitter and shimmer as if illuminated from inside their glass surfaces, the blending of pink and gold is the perfect representation of elegance and luxury. The refined Pink Gold colour scheme was chosen to soothe while incorporating a touch of gentleness, radiance and sophistication to the smartphones’ design – a minimalistic expression of premium ownership.

The new Samsung Galaxy S7 edge in Pink Gold is more than a just a new colour option, it is an expression of one’s personality and lifestyle. As mobile phones become more and more integrated into our lives, the Samsung Galaxy S7 edge in Pink Gold transforms into a luxury centrepiece that interprets a modern affluent owner.

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The Galaxy S7 edge Pink Gold becomes available in Malaysia starting 27 May 2016 at the recommended retail price of RM3,099 (inclusive of 6% GST). The Galaxy S7 edge is also available in Black Onyx, Gold Platinum, and Silver Titanium.

For more product information, please visit www.samsung.com/my.