Sony Mobile Malaysia kicks off the Official UEFA Champions League Replica Trophy Event

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Kuala Lumpur (14 April 2016) — Sony Mobile Communications (“Sony Mobile”) has kicked off the Official UEFA Champions League Replica Trophy Event in Asia with Kuala Lumpur hosting the first official replica of the trophy since the announcement of Sony as Official Partners of the UEFA Champions League for seasons 2015 to 2018. Since 2007, the iconic official replica trophy has reached fans throughout the globe and last visited Malaysia in 2011.

The prestigious trophy will be making an appearance for two days, 23rd and 24th of April, at Ground Floor, Highstreet, One Utama Shopping Mall. All Xperia users stand a chance to have an up close and personal experience with it by redeeming the event tickets through the Xperia Lounge app. All one needs to do is to log into Xperia Lounge to redeem a code which the customer will use to log into the website; www.WitnessTheTrophy.com and fill-in all the details required. The tickets will be emailed directly to the customer’s email account. More info can be found via the tickets redemption website at www.WitnessTheTrophy.com.

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“UEFA Champions League is one of the most anticipated events in the football world. We are excited to be able to bring the iconic European experience to the local fans. This doubles as an opportunity for Sony Mobile to show our gratitude and appreciation to the fans’ who continuously supports us over the years,” said Andrew Cheong, Country Director (Malaysia) at Sony Mobile

In addition to the event, beginning 20th until 24th April, there will be various on-ground activities held at the same venue in One Utama Shopping Mall for the public to participate in and stand a chance to win various Sony and Adidas merchandise. Consumers can participate by simply snapping a photo of themselves posing in the most creative way with Sony merchandise or even taking a penalty shot to win other exciting prizes.

Furthermore, the UEFA Champions League Challenge via the Xperia Lounge is still ongoing for all Xperia users. The challenge gives the public a chance to place their score predictions for the knockout stages up until the final game in order to win Sony merchandise for each knockout stage.

The Official UEFA Champions League Replica Trophy Event and UEFA Champions League Challenge are part of the three year global partnership as Official Partners of the UEFA Champions League for seasons 2015 to 2018. As Official Partners, Sony Mobile will enjoy extensive rights to the matches, pre-match training sessions, media, hospitality, events including the Final, as well as the exclusive digital partnership on UEFA.com.

For more information on the Official UEFA Champions League Replica Trophy Event, kindly visit www.WitnessTheTrophy.com.