Sony Mobile Malaysia celebrates the UEFA Champions League 2016 Season

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Kuala Lumpur (23 April 2016) — Sony Mobile Communications (“Sony Mobile”) celebrates the esteemed European league, UEFA Champions League, by bringing the iconic official UEFA Champions League replica trophy to Kuala Lumpur. This is the first trophy event for Sony Mobile since the announcement of the company as Official Partners of the UEFA Champions League for seasons 2015 to 2018. The last time the official UEFA Champions League replica trophy made an appearance in Malaysia was in the year 2011.

The trophy will be making its rare appearance today and tomorrow at the Ground Floor, Highstreet, One Utama Shopping Mall. 3,000 lucky Xperia users who have previously received their tickets through the Xperia Lounge app will be given the privilege to be up close and personal with the replica trophy. Many users are expected to take the opportunity to snap a selfie with the official UEFA Champions League replica trophy to cherish the moment.

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“We would like to take this opportunity to thank our loyal fans who joined us in celebrating Europe’s most prestigious football tournament. This trophy event is a rare chance for us to share the pride and glory that comes with the UEFA Champions League,” said Andrew Cheong, Country Director (Malaysia) at Sony Mobile.

In addition to the event, as part of the celebration, Sony Mobile has various promotions for the public. For every purchase of the Z5 series (Z5 Dual, Z5 Premium Dual or Z5 Compact), customers bring home a package consisting of an Adidas UEFA mini ball, tempered glass screen protector with casing, 32GB memory card as well as an Adidas sports jersey with a total worth of RM300. For customers who purchase a M5 Dual or C5 Ultra Dual, they will receive an Adidas UEFA mini ball and a 16GB memory card worth RM100.00. Customers will also receive an Adidas UEFA mini ball for other purchases. The promotion will run until 1st May 2016.

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To further fire-up the football spirit, since 20th April 2016 until 24th April 2016, the public has the chance to experience various on-ground activities at the same venue in One Utama Shopping Mall. Lucky consumers can even walk away with exciting prizes sponsored by Sony Mobile and Adidas just by snapping a photo of themselves posing in the most creative way with Sony merchandise or even taking a penalty shot.

The Official UEFA Champions League Replica Trophy event is part of a three year global partnership as Official Partners of the UEFA Champions League for seasons 2015 to 2018. As Official Partners, Sony Mobile will enjoy extensive rights to the matches, pre-match training sessions, media, hospitality, events including the Finals, as well as an exclusive digital partnership with UEFA.com.

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For more information on the Official UEFA Champions League Replica Trophy Event, kindly visit www.WitnessTheTrophy.com.