Sony introduces New 4K HDR (High Dynamic Range) TV Line

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Malaysia (14 April 2016) — Sony will introduce a new 4K HDR television series designed to deliver a greater brightness range and higher contrast, making the best use of 4K HDR (High Dynamic Range) content with its unique backlighting technologies in a slim design. The 4K HDR TV series ranges in screen size from 55” class to 65” class.

HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colors. HDR compatible content and services are expected to become more and more prevalent via Internet video services, TV broadcastings and Ultra HD Blu-ray titles.

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The X93D series takes picture quality to new heights by delivering the best quality from HDR content. Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, allows X-tended Dynamic Range™ PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor. The 4K Processor X1™ and its precision color mapping technology allows TRILUMINOS™ Display to reproduce a wider color range with accurate color details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services, such as Netflix. But the viewing experience goes beyond just the screen. A television should be great to look at in any environment. When hung against a wall, the X93D series sits close to the wall and virtually disappears into it, leaving behind nothing but the picture itself. When the television is set on a TV rack or a cabinet, its clean cable management keeps wires out of view and looks equally elegant when viewed from behind.

This year, Sony is focusing on integrating BRAVIA TVs into the living room setting, with the notion of creating a smart living ecosystem that gives users the freedom to utilize a variety of Sony products with the TVs – by means of enhancing viewer experience. The X93D and other 4K HDR TVs already bring stunning picture quality to whatever you’re watching but with the addition of these Sony products, ranging from digital cameras to audio systems, consumers and professionals are able to take their experiences to a whole new level – experiencing stunning still images and videos on a larger screen, thanks to sharper 4K HDR clarity, along with surround, sound enhancements to bring movies and music to life.

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Some of the products that are compatible with the BRAVIA ecosystem include –

  • PMW-F55 CineAlta 4K Digital Cinema Camera
  • FDR-AXP55 4K Handycam® with Built-in projector
  • HT-ST9 & HT-NT5 Sound Bars
  • A7RM2 & A7SM2 Mirrorless Cameras
  • Xperia Z5 & Xperia Z5 Premium mobile phones

 

Each television series also runs on Android TV with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface Content Bar includes enhanced content navigation along with voice search.

 

2016 BRAVIA® 4K TV Line-up:

X93D Series (55”, 65” Class models) 4K HDR TV

  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port.
  • Features Slim Backlight Drive with a unique grid-array backlighting structure distributes the backlight source more precisely to each specific zone of the screen, while maintaining a slim display.
  • Features 4K Processor X1 to improve clarity, color accuracy and contrast of HD, 4K and 4K HDR videos.
  • Includes X-tended Dynamic Range PRO to produce our best contrast ever, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm.
  • Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
  • Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The ultra slim design hangs very close to the wall with a sleek rear design and clean cable management for table top mount.
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV.
  • Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

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The X93D Series will be available in Malaysia from June 2016 onwards.

 

X85D Series (55”, 65” Class models) 4K HDR TV

  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port.
  • Features 4K Processor X1 to improve clarity, color accuracy and contrast of HD, 4K and 4K HDR videos.
  • Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
  • Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The ultra slim design comes with sleek rear design and clean cable management for table top mount.
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV.
  • Sony’s exclusive Content Bar user inter face allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

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The X85D Series is priced at RM7,499.00 (55”) and RM10,999.00 (65”), and is now available in Malaysia at Sony Stores and selected Sony Centres. For more information, log on to www.sony.com.my.