Galaxy Fans take a ride at the Samsung Gear VR 4D Theatre

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Kuala Lumpur (25 March 2016) Samsung Malaysia Electronics displayed a whole new level of innovation through their latest state-of-the-art technology, the Gear VR, at the Samsung Galaxy S7 edge consumer launch roadshow recently. Galaxy fans and members of the public were invited to experience the boundary-breaking Samsung Gear VR theatre in 4D which was paired with the brand’s latest and newly-introduced flagship model, the Samsung Galaxy S7 edge.

“At Samsung, we are proud to showcase the latest technology of mobile ecosystem to our fans and supporters. This includes our newly launched Samsung Galaxy S7 edge and the complementary consumer edition Gear VR. This remarkable line-up of device together creates a seamless ecosystem that promises to enhance consumers’ everyday lives,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

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Inviting viewers to explore the most exciting places on earth virtually, the theatre received hundreds of participants throughout the four-day roadshow in Suria KLCC shopping mall. The positive feedback received from the public showed increasing popularity of virtual reality and its role for the future of mobile entertainment in Malaysia and globally.

“I’m really glad to have had the opportunity to try the Samsung Gear VR together with the new Galaxy S7 edge. Wearing the Gear VR makes everything in front of your eyes looks so real, especially during the 360° immersive rollercoaster ride! The experience is nothing short of amazing!” shared Malaysian actress Adeline Tsen, who was one of the guests at the Samsung Galaxy S7 edge consumer launch roadshow.

Celebrity Nabil Mahir was also impressed with Samsung’s virtual reality device and posted on his Instagram: “Ever said to yourself, “Ey boring la, nothing to do.”? Well then you need to get yourself this super awesome Samsung Gear VR that takes you to an ultimate 360 virtual reality experience.”

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Echoing Nabil Mahir, Samsung made the imaginable a reality for 2,000 fans to experience virtual reality, anytime, anywhere. As part of the brand’s initiative to redefine what a phone can do and how users can experience an enhanced and connected ecosystem, Samsung Malaysia Electronics offered a complimentary Gear VR to the first 2,000 buyers who purchased the brand’s all new Galaxy S7 edge.

The advanced consumer version of the Gear VR is an improved and more ergonomic version of the Innovator Edition for S6 that was launched last year. Leveraging on the super AMOLED display of its complementing devices, the new Gear VR gives a whole new meaning to immersive video experience and virtual gaming reality – providing sharp colours, supreme clarity and unrivalled performance for an amazing virtual reality experience.

The new Samsung Gear VR is 19 percent lighter than the previous Innovator Edition, has new foam cushioning for added comfort, and is fitted with an improved touchpad that provides greater control while enjoying the robust selection of film, gaming, and 360 degree video. The Gear VR is also compatible with Galaxy S6, S6 edge, S6 edge+ and the Note5, making it the best mobile entertainment device with family and friends. Offered in Frost White, the Gear VR retails at an affordable recommended retail price of RM459 (including 6% GST) at 28 selected Samsung Electronics Stores (SES) nationwide.

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For those who did not get a chance to experience virtual reality with the Gear VR and the new Galaxy S7 edge during the consumer launch roadshow in KLCC, don’t fret as Samsung is bringing its Galaxy S7 edge roadshow to Mid Valley Megamall (East Atrium). From 28 March to 4 April 2016, members of the public will get the opportunity to have a go at the roadshow’s Gear VR 4D Theatre and experience virtual reality at its best!

There is also good news for members of the public who are interested in purchasing the new Galaxy S7 edge. Samsung is giving out a free 32GB microSD card for every purchase of the Galaxy S7 edge throughout the week-long roadshow, so do stop by to get yours today!

For full details on product information and images, please visit www.samsung.com/my.

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