Introducing the Camera App dedicated solely for Food – “Foodie”

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Kuala Lumpur (25 February 2016) — LINE Corporation has launched “Foodie,” a new camera app available for free on both iPhone and Android devices, dedicated to taking delicious food photos. In conjunction with the launch, LINE is rewarding Malaysians and their love for food in the #MYFoodieDiary Contest happening from February 25th to March 6th 2016.

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Foodie follows the footsteps of LINE’s selfie dedicated camera app, B612, which has surpassed 100 million downloads worldwide to date. The food camera app offers an array of features with one goal in mind: making your food shots look even more delicious. Its 24 types of food filters aptly named “Meats”, “Sushi”, Cakes” and more are sure to make one drool. The app’s “best angle” feature also allows users to know through colour when the camera is positioned horizontally above the subject so you can snap away trendy flat lays like those seen in gourmet magazines.

What’s more, the app includes features like an auto blurring effect to give images the air of SLR photography, as well as brightness adjustment and flashlight features to increase your shooting options. Foodie also offers the basic features expected of a camera app including sharing to social networks like Instagram and Twitter.

To celebrate Malaysians’ love for food and the enjoyment of sharing our meals through photos, LINE invites all Malaysian foodies to snap and share their daily food journey in a more enticing way through the #MYFoodieDiary Contest. Participants will stand a chance to win attractive prizes worth RM1,000 and LINE Gift Packs.

“Malaysians are known to be food lovers. But if there’s one thing we love more than food itself, it’s sharing our meals with others – virtually. We believe Foodie will be a great companion that allows a richer communication presented in the form of vibrant and scrumptious images. We’re excited for the contest and we look forward to the yummy entries from all Malaysian foodies. So jom snap and makan!” said Patricia Yeoh, Public Relations Manager of LINE Malaysia.

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It only takes three quick steps to participate in the #MYFoodieDiary Contest and start your food diary:

Step 1: Download the Foodie camera app (http://foodie.line.me/go)
Step 2: Snap your food photos using Foodie and don’t forget to enhance it using the filters and features

Step 3: Post it on your social media and hashtag #MYFoodieDiary

*Only entries with the Foodie watermark and made trackable through public setting will qualify

Moving forward, Foodie will continue to develop food-specific features, such as filters and effects, that allow users to have more enjoyable and enriching communication experiences through food photos.

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Foodie Main Features

  1. Food filters make culinary photos more enticing

With a selection of 24 filters optimised for food photography, users can take exactly the type of food photos they want.

  1. Best angle feature for stylish flat lays

Uses on-screen color to let the user know when the camera is positioned flat, directly above the food on the table, for easy flat lay photography.

  1. Auto blurring feature for pro-style images

Automatically recognises food as the subject and defocuses the surrounding area that is not food, producing images like those photographed using a single lens reflex (SLR) camera.

  1. Brightness adjust and flashlight features for shooting in dark locations

The user can manually make the image brighter or darker when taking pictures. Plus, the light can be turned on like a flashlight to enable shooting in dark environments.

Note: 40-step (-2.0 to +2.0) brightness adjustment is possible.

  1. Sharing through a variety of services

Processed photos can be shared not only through LINE but also on social networks such as Facebook, Twitter, and Instagram.

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App Overview

App name: Foodie
Supported devices: Android, iPhone
Supported languages: Chinese (Simplified/Traditional), English, Indonesian, Japanese, Korean, Russian, Spanish, and Thai
Supported regions: Global
Service began: February 2, 2016
Cost: Free
Developer and operator: LINE Corporation
Copyright: © LINE Corporation

Download links:

App Store – https://itunes.apple.com/app/id1076859004
Google Play – https://play.google.com/store/apps/details?id=com.linecorp.foodcam.android