The New Galaxy A Series (2016): Capture up to 16,000 picture-perfect selfies

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Kuala Lumpur (28 January 2016) — Samsung Malaysia Electronics today is proud to unveil its latest Galaxy A Series (2016) smartphones in a unique lifestyle setting to underline the device’s core properties of camera and storage features. Boasting the brand’s latest in innovative design and technology, the Galaxy A Series (2016) offers Malaysian consumers a platform to express their individuality with powerful performance in three screen size options: 5.5-inch for the A7, 5.2-inch for the A5 and 4.7-inch for the A3.

(L-R): A7, A5, A3

(L-R): Samsung Galaxy A7, Galaxy A5, Galaxy A3


“At Samsung, we are committed to continued innovation, inspired by the feedback and needs of our wide range of consumers. Hence with the introduction of the Galaxy A Series (2016), we made synchronised thoughtful and impactful improvements – offering consumers a seamless convergence of style and performance for their everyday lifestyles,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

The Galaxy A Series (2016) continues the latest Samsung Galaxy design heritage, combining metal and glass to create a beautifully harmonious premium design. With superior viewing experience through a larger screen size, narrower bezel of 2.7mm and combined with improved battery life, the device has never been a better fit in the user’s hand.

“Today’s lifestyle centres largely around a culture where people express personal style, capture moments, as well as relive and share them with friends and family. This is where the Galaxy A Series (2016) comes in – to offer users powerful and fun camera functions to capture those moments and continually store them on their phone with substantial storage space. The functionality and features of the Galaxy A Series (2016) makes this device a perfect one for trendy and outgoing users,” added Mr Lee.


Mr Go Benn Lee, Product Manager, Mobile & IT Business Unit of Samsung Malaysia Electronics presenting the new Galaxy A Series (2016).


All three variants come equipped with an enhanced camera system for both brighter and clearer photos and videos. This advanced system includes Optical Image Stabilization (OIS) on the front camera to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take the optimum photos in low light conditions. Additionally, the stylish smartphone is also equipped with a Quick Launch feature – double clicking the home button launches the camera in less than a second. Consumers can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects.

A leap from its predecessor, the new Galaxy A Series (2016) comes with a built-in memory of 16GB and a microSD slot that can add up to 128GB of external memory. To celebrate the arrival of this new fun device, Samsung Malaysia Electronics is offering a free 32GB microSD card for every unit purchased, which adds capacity for as many as 16,000 pictures and high-definition videos without the hassle of constantly having to clear older albums.

Available in Black, Gold, White and Pink Gold colour options, the new and refreshed Galaxy A Series (2016) is available at all Samsung brand stores nationwide from 28 January 2016 onwards at a recommended retail price of RM1,899 (Galaxy A7 2016), RM1,599 (Galaxy A5 2016), and RM1,299 (Galaxy A3 2016) inclusive of GST.

From today until 31st January 2016, there will be a roadshow at Sunway Pyramid’s Blue Concourse for the general public to experience the features that the Galaxy A Series (2016) has to offer. A number of units are up for grabs for lucky winners.

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