Samsung electrifies train rides with Milk Music Groove

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Kuala Lumpur (10 December 2015) Samsung Malaysia Electronics today announced its efforts in providing commuters a new platform of music entertainment with its music streaming application, Samsung Milk Music. Celebrating its first ever music event on a train platform – the Samsung Milk Music Groove, Samsung is making a breakthrough, going beyond devices to provide a whole new mobile music experience for its galaxy users.

Lee Jui Siang, Vice President Mobile, IT and Digital Imaging of Samsung Malaysia Electronics (fourth from left) and Charmayne Chung, Content and Services Manager, IT & Mobile Business Unit, Samsung Electronics Malaysia (third from left) introduces the Samsung Milk Music application, exclusively for Samsung Galaxy users.

Lee Jui Siang, Vice President Mobile, IT and Digital Imaging of Samsung Malaysia Electronics (fourth from left) and Charmayne Chung, Content and Services Manager, IT & Mobile Business Unit, Samsung Electronics Malaysia (third from left) introduces the Samsung Milk Music application, exclusively for Samsung Galaxy users.

 

Samsung Milk Music is a digital radio streaming service with over 150 stations and 20 genres, designed for users to customize music according to their own taste. In the style of Samsung Milk Music, Samsung Milk Music Groove offers commuters the ultimate groovy Malaysian experience with a variety of 24 jingles of different genres. The jingles were tailored to highlight the key interests of each area such as the shopping attraction of KLCC, the art and culture of Pasar Seni and more.

Held at Kelana Jaya LRT station, the Samsung Milk Music Groove was a first for popular local musicians DJ Bate, Sabhi Saddi, Bell Yu Tian, and Ella to rock out in a train platform as the key highlights.

Samsung presents a first ever music performance in an LRT platform – DJ Bate spinning electro tunes in a train coach.

 

“Mobile music streaming is very popular now, especially among the youths who are often plugged in when they are traveling between home, work and classes. With that in mind, we have incorporated our Samsung Milk Music service into the form of the 24 jingles which will play in selected LRT trains to provide commuters with a different musical experience and more enjoyable rides,” said Mr Lee Jui Siang, Vice President Mobile, IT and Digital Imaging of Samsung Malaysia Electronics.

Available for download on most compatible Samsung devices, Samsung Galaxy owners are encouraged to download Samsung Milk Music from GALAXY Apps and or the Google Play Store and enjoy personalised music streaming.

An LRT train all decked up with Samsung Milk Music wrap and 24 Malaysian-flavoured jingles – offering commuters a new way to enjoy music during their travels.

An LRT train all decked up with Samsung Milk Music wrap and 24 Malaysian-flavoured jingles – offering commuters a new way to enjoy music during their travels.

 

For a more enhanced streaming, users can upgrade to Samsung Milk Music Premium at a low monthly subscription fee of RM9.99. The premium service comprise of features such as offline listening, no limit to skipping ahead songs, no advertisements and a higher audio quality for songs. Offering more personalised options, Samsung Milk Music’s Fine Tune feature also allows users to adjust the genre stations based on popularity, novelty and song favourites to further optimise recommendations for the best personalised listening experience. This is in addition to features already present in the basic version such as the unique dial design and customisation features.

For more information on Samsung Milk Music, please visit www.samsung.com/my/milkmusic.