New Isuzu MU-X sales to exceed target
Kuala Lumpur (5 June 2015) — Isuzu Malaysia expects its initial 700-unit sales target for the all-new Isuzu MU-X this year to be surpassed as the new SUV has garnered significant interest, particularly among urban buyers who warmed to the vehicle’s design and multi-capable functionality.
While the company anticipated a strong initial response to the vehicle due to its design, generous interior space, high level of safety and comfort, customer bookings of 300 units exceeded early expectations, especially since the car had yet to be officially launched.
CEO of Isuzu Malaysia, Mr. Kenji Matsuoka, attributed the all-new Isuzu MU-X’s fresh looks and the numerous class-leading features for the compellingly-strong demand.
“There has been a pent-up demand for a vehicle that is able to do it all and yet remain presentable in any environment. Then comes the all-new Isuzu MU-X with generous helpings of excellent features, bundled in a stylish package and customers now have a refreshingly-appealing vehicle that satisfies the head and the heart,” said Matsuoka.
“We anticipate with this level of interest, sales of the all-new Isuzu MU-X may likely reach 1,000 units before the end of this year which will give Isuzu close to 30 per cent of its market segment.”
The all-new Isuzu MU-X is an all-capable vehicle that lives up to its tagline of ‘all set for more’. Designed to carry seven adults comfortably, the all-new Isuzu MU-X is aimed at those who want to enjoy their active lifestyles without restrictions of space, comfort, safety or fuel economy.
Using a platform based on the venerable Isuzu D-MAX, the Isuzu MU-X carries over many of the D-MAX’s strong traits including its robust ladder frame, versatile drivetrain and dynamic safety features. Powered by the proven and highly fuel efficient 2.5-litre Variable Geometry System (VGS) diesel engine, the all-new Isuzu MU-X presents drivers with a comfortable and smooth performance while the all-round coil spring suspension system features a double wishbone up front and a five-link design in the rear, offering greater stability, comfort and handling.
Inside, the all-new Isuzu MU-X’s intelligent space design creates a comfortable environment for everyone and everything. The back seats fold in a variety of configurations allowing owners to mix and match their space either for people or cargo. Overhead air-conditioning vents for all three rows of passengers ensures that everyone arrives fresh and ready for their next adventure.
Available in both 4×4 or 4×2, the all-new Isuzu MU-X boasts one of the highest levels of safety in its class. Featuring such electronic aids as Anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA), it also has Electronic Stability Control (ESC) and a Traction Control System (TCS) to keep you and your family safe on your journeys.
Featuring Isuzu’s intelligent Terrain Command four-wheel drive system, the 4×4 version uses a rotary dial mounted near the gear selector to allow drivers to quickly and safely change the driving modes between 2WD and 4WD according to the road conditions. This can be done at speeds up to 100 km/h, ensuring that the all-new Isuzu MU-X remains sure-footed and capable even when the road ends.
“With such capabilities and proven fuel economy, the all-new Isuzu MU-X is the one vehicle that will fit into any household. Whether we choose to fill it with family or friends or with equipment for those great weekends away, the all-new Isuzu MU-X will be the perfect companion for every memorable trip,” added Matsuoka.
The all-new Isuzu MU-X comes in four attractive colours and is available at all Isuzu showrooms. For more information on the Isuzu MU-X, visit www.isuzu.net.my.
New Isuzu MU-X sales to exceed target