Lens News – Canon launches the RM499 EF 50mm f/1.8 STM

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Canon Malaysia today launched the EF50mm f/1.8 STM, the third generation of the popular EF50mm f/1.8 lens that now features a new Stepping Motor (STM) drive technology and enhanced features.

EF 50mm f1.8 STM_Slant_without_cap

On a full-frame camera, the EF50mm f/1.8 STM provide a 50mm equivalent angle of view similar to human vision. The lens is also well suited for portrait photography on an APS-C camera with an 80mm equivalent angle of view; which maintains a reasonable distance from the subject and enables a natural perspective. The significant background blurring effect that comes with this prime lens accentuates the subject. With a large and bright aperture, which allows for more light to enter, the EF50mm f/1.8 STM will perform well in low-light environments for night scene photography.

The latest version of the EF50mm f/1.8 builds upon the proven and venerable design, with enhanced metal mounts for better build quality and greater reliability, STM drive technology to make the autofocusing virtually silent, and optimized lens coating to suppress flaring and ghosting.

EF 50mm f1.8 STM_Side_with_cap

New Stepping Motor (STM) drive technology for smooth and fast performance

The inclusion of the new STM technology makes the lens viable for video capture – a function important to DSLR users today. This enhanced technology removes unwanted motor noise and makes for an even quieter, smoother, and quicker AutoFocus (AF) in movie shooting, resulting in better video footage.

Superior build and Premium Optic coating for high image clarity

The new lens features optics protected by an enhanced Super Spectra Coating that further reduces ghosting and flaring for even clearer photos. With an upgraded aperture from 5-blade to 7-blade, the new lens produces attractive bokehs, which blurs light sources in the background, producing an aesthetically appealing circular appearance.

The EF50mm f/1.8 STM has an improved exterior design, which features a new metal mount for durability and a shorter length for a more compact and robust feel.

Reduced minimum focusing distance for more detailed photos

The EF50mm f/1.8 STM is equipped with a reduced minimum focusing distance of 35cm, 10cm less from 45cm on the EF50mm f/1.8. This allows the user to get 10cm closer to the subject for a more up-close shot with an increased maximum magnification of 0.21x over the previous 0.15x.Users will be able to capture fine details of the subject with ease at this improved proximity.

Check them at www.canon.com.my

Lens News – Canon launches the RM499 EF 50mm f/1.8 STM